Air. 3 letters that make all basketball and sneaker lovers shiver. 3 letters to tell the genesis of one of the most profitable partnerships in the history of sport. It’s no secret that the history of Nike is intimately linked to that of Michael Jordan, who revolutionized the daily life of a small sports shoe company in Oregon as much as the entire sports industry. the sneaker.
If today the Jumpman logo is probably as well known as the Swoosh, it is largely thanks to the sagacity of a certain Sonny Vaccaro, a salesman at Nike in the early 80s, who was convinced that the young rookie represented the future of the box and the NBA. It was still necessary to convince Phil Knight, boss of Nike, to go all out (while the brand was in difficulty) on a kid from North Carolina who had never played pro, and especially the player himself who dreamed of adidas and Converse.
Fortunately, the wonderful Dolores Jordan will push her son manu militari on a plane to Beaverton to meet the Nike design team carried by Peter Moore and Rob Strasser, otherwise the story would have been very different, and the Air Jordan 1 would not have never seen the light of day.
It is this series of events leading to the most iconic signature in the history of sneakers that BFFs Matt Damon and Ben Affleck (great as Phil Knight) brought to the screen, surrounded by a nice cast: Chris Tucker, Jason Bateman, Marlon Wayans, Viola Davis, among others.
The first trailer for this film simply named “AIR” has just been unveiled and it’s quite enticing, especially since the mystery remains unsolved regarding Jordan’s transposition to the screen. The US release is announced for April 5, hoping that it will happen here.
