Air Busan is strengthening communication with the MZ generation with airline-specific video content.
As of the 7th, Air Busan has the largest number of YouTube channel subscribers among domestic LCCs (regarding 58,800). The plan is to build a ‘trendy airline’ image by adding fun elements to videos that can only be shown by airlines, such as flight attendant vlogs and aircraft introduction/return videos. Currently, there are 28 videos with more than 100,000 views on the YouTube channel, and the most popular video has 3.25 million views. Through the nickname ‘Eburi’ decided by the subscribers, intimacy is increased, and the bond is strengthened through ‘Friends’, a dedicated YouTube crew. Recently, he uploaded a vlog of ‘Standby work for cabin crew’ and recorded 2 million views, gaining popularity.
TikTok content will also be strengthened to increase brand favorability for the MZ generation. After opening an official TikTok account in February, in just three months, he had more than 1,200 followers and 15,000 likes. Until June 30th, ‘Show off your trip! Follower Challenge’ TikTok event will also be held. It is a challenge to recommend travel spots using TikTok videos taken by ‘Friends’, a dedicated YouTube flight attendant. Air Busan domestic flight tickets and model aircraft will be presented through a lottery among participants.
An Air Busan official said, “We plan to strengthen communication with the MZ generation and form a high level of sympathy with the global video platforms YouTube and TikTok. We will do our best to increase corporate value and strengthen brand awareness.”
