2023-08-15 18:23:20
While no official announcements have been made during WWDC23 or at any other time thus far, the Apple will have to allow, from 2024 — and only in Europe —, installing applications from sources outside the App Storea procedure known as sideloading. Approved last year by the European Parliament, the Digital Markets Law requires that this practice be allowed in countries that are members of the European Union.
Even if there is still no official position on the part of Maçã, the Setapp it is already moving forward with regard to future permission. The app subscription service announced today that it will launch its own iOS app store in Europe next year. The company, which already has apps for macOS and the web, even made available a waiting list for interested users.
We see this development as an exciting first step and are eager to participate. We would be excited for further relaxation of restrictions by Apple around the world in the future. As a response to our users’ top request from day one, Setapp’s mobile app store will offer users a more convenient way to discover and use a wider variety of apps in one place on their iPhones and iPads, as well as make easier for developers to reach a wider audience and showcase their iOS apps to users.
Mykola SavinSetapp Product Lead
The company’s mobile app store “will offer a collection of diverse mobile apps,” including categories ranging from productivity tools to lifestyle apps. At this moment, more than 30 developers of apps have already confirmed that they will make iOS apps available through the new store, which includes solutions such as Ulysses, Taskheat, NotePlan, PDFSearch e Solver.
Furthermore, Setapp is now open for other iOS app developers to submit their creations to integrate the company’s mobile app store and subscription service. According to the CEOChief executive officeror executive director.”>1 of the company, 60% of app creators are interested in an alternative store, also the store as a showcase and distribution medium for the software.
Another important point — the origin of the discussion about permission to sideloading – and the business model from the company. Unlike Apple, which charges a 15% to 30% commission for all transactions made using the App Store system, Setapp retains only 10% of the value, while the other 20% can be destined to partners that bring users or to the developers themselves, who then receive between 70% and 90% of the value.
Already offering apps for macOS and the web, the company works from monthly subscription payment. They are $10 monthly to have access to more than 240 apps for macOS, US$12.50 monthly on the plan that includes both macOS and iOS, or $15 monthly to access apps on multiple devices. That value is distributed across the apps each user uses; the values to be set for apps in the iOS store are unknown.
It is worth remembering that if Apple really starts to allow the sideloading in Europe because of the law — and the fine of up to 20% of global revenue provided for in the event of non-compliance – it will certainly be against your will. The company even asked the United States Senate to overturn a bill intended to force the practice to be allowed in the country. For there to be such an obligation in Brazil, of course, a similar law would be necessary, something that does not exist so far.
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