– 77% of German marketers use AI, especially in social media and email marketing
– 84% of Germans believe that proper training is the key to using AI
– Integration of AI significantly improves the quality of brand communication
The current report “AI in Marketing” by the agency Team Lewis shows, reports the Sales managementthat Germany plays a leading role in the use of artificial intelligence (AI) in marketing compared to other countries. 77% of German marketing managers surveyed already use AI in their work processes. The use of AI is particularly widespread in the areas of social media, email marketing and website management. It has been shown that the integration of AI significantly improves the quality of brand communication.
According to 84% of German respondents, a key aspect for the successful use of AI in marketing is the training and further education of employees in relevant areas such as machine learning, data ethics and data protection. Without the necessary know-how, the advantages of AI could not be fully exploited.
In international comparison, the use of AI varies greatly. While in China and the USA generative AI is mainly used for creative concepts, in Germany and the Netherlands the focus is on generating ideas. In Europe and the USA in particular, the use of AI in the area of social media dominates, while China integrates it more strongly in content marketing.
The study shows that the use of AI in marketing is increasing worldwide and many companies plan to further increase their investments in this area. The right skills and training are essential to get the most out of the technology.