AI Briefing: Writer’s CTO on how to make AI models think more creatively

Unlocking AI‍ Creativity: Writer Introduces ‌Palmyra

In the⁤ world of⁣ artificial‌ intelligence, the⁤ quest for more creative​ and differentiated large language​ models (LLMs) ⁢is gaining momentum. Customers are increasingly demanding AI solutions that ⁣not⁢ only generate creative content but also inspire innovative thinking.Responding to this demand,AI startup Writer has launched Palmyra ⁢Creative,a new LLM designed to empower enterprise businesses to unleash the⁣ full creative potential of generative AI. While AI has made significant strides in creative thinking, with some research even suggesting its superiority to⁢ humans in areas like divergent⁤ thinking, current LLMs remain constrained​ by their training data. writer’s CTO, Waseem Al Shikh, emphasizes the company’s focus on ​developing ​self-evolving AI models. Rather than​ simply focusing on model ⁤size, Writer has built Palmyra Creative ⁤around a​ framework encompassing model knowledge, model reasoning,‌ and ‌model behaviors. “It’s not enough to have a creative model,” ⁢Al ​Shikh explains. ​”It’s like humans — we all ⁤have access⁤ to information,but the key is how we combine⁢ and apply it.” Palmyra Creative is designed‌ to foster ‌this kind of creative synthesis, enabling models to generate ideas across a wider range of themes and perspectives. The progress of Palmyra Creative has also​ been influenced by Writer’s partnership with Nvidia. Leveraging Nvidia Inference Microservices (NIMs), Writer streamlines the deployment and ‌scaling⁣ of AI models across diverse‍ enterprise applications. NIMs act as a refined flight controller, intelligently selecting the most appropriate AI model based on the specific task and context. This innovative⁤ approach⁢ promises to⁣ break through the ⁣limitations⁤ of AI echo chambers ‌and uniform outputs, empowering marketers and othre professionals to discover fresh ideas and explore new creative frontiers.Imagine ‌a future where AI⁤ not‍ only ⁤generates content but also acts as a catalyst ‌for human ⁤innovation.

Palmyra Creative: A Unique Approach

“Our larger⁤ models,‌ like those focused on finance​ or​ medicine, ​prioritize⁢ accuracy and knowledge,” Al Shikh clarifies.”Financial models, for instance, excel in reasoning and handling complex mathematical equations. General models strive to strike a balance between knowledge, reasoning, and behavior. Palmyra Creative takes a different approach.” rather of solely relying‍ on ⁤conventional training data approaches, ⁤Writer’s ⁢team‍ took a more creative route. They trained three separate models and then ingeniously merged ⁢and shuffled them between layers, resulting in a unique relational structure ‍not found in other models. This ‍innovative methodology promises to unlock new levels of ‍AI creativity.

AI’s Creative Leap: A Self-Evolving Model

In the ever-evolving landscape of⁤ artificial intelligence, one company is pushing ‌the boundaries of what’s possible.‍ Their latest development: a self-evolving AI⁣ model designed to mimic ‍human thought ⁣processes, learn from its mistakes, and​ even exhibit creative thinking. This groundbreaking technology,‌ dubbed Palmyra Creative, is built on‌ a​ foundation of standard transformer design ⁢but incorporates a unique⁢ “Memory” feature.⁢ This​ allows the model to retain information from past ⁣interactions, enabling it to refine its responses and avoid repeating errors.

Beyond the​ Training Data

What sets Palmyra Creative apart is its ability to function ⁢outside the confines of its‌ training data. Traditional AI ⁢models are heavily reliant on the information they are fed during training, struggling to adapt to new scenarios or generate truly⁤ original content. This new model, though, is constantly evolving. Think ‌of it as a continuous learning experience. As ⁤the model interacts with users,⁣ it updates its internal ⁢”weights” in real time, effectively shaping its own understanding of the world.‍ ”

“We’ve been working on it as early summer. What if we could make these ‍models think more like a human? what‌ if the models can reflect, revolve and remember? Basically, can we get those to start working outside the ​training set in real-time?”

This self-evolving nature ⁢allows⁤ the model to exhibit creative thinking while avoiding wild inaccuracies, a challenge commonly known as “hallucinations” in AI. Such as, if a ⁢user claims to⁤ be the president of ⁣the United States, Palmyra Creative would recognize the inconsistency based on ​its accumulated knowledge and gently⁤ steer ‌the conversation‍ in a more realistic direction.

Controlled Creativity

While embracing creativity, the developers ⁣of Palmyra Creative recognize the importance ​of responsible AI. They have implemented strict controls to prevent the model from making unchecked claims or spreading misinformation.

“We decide to start from the root of it and control the claim … The [Palmyra] Creative model‌ is less about knowledge​ and⁣ more about behavior. We think enterprises will ‌love ⁤this creative model to write ​a case study or find new use cases or to write more creative⁤ stories about how ⁤to adopt their products and how you can explain​ it without what sounds like AI. But controlling the claim was the⁣ biggest part. ⁣Like you said, ​if you don’t have a claim, you don’t have to explain it.”

This measured approach ensures that Palmyra Creative can be ‌a valuable tool for businesses looking to leverage AI for creative‍ tasks⁤ like generating marketing⁣ materials⁣ or exploring innovative solutions.

AI News Roundup

In‍ other⁤ AI news, rembrandt, a⁣ generative AI startup specializing in product placement within​ video content,‍ has secured $23 million ‍in ‍funding. ​ Additionally, ⁢Lucid Motors, the electric car manufacturer, announced a partnership with a leading AI company to enhance its autonomous driving capabilities.

AI: Driving Innovation in Unexpected Ways

From ​the vehicles we drive to the taxes we file,‌ artificial intelligence (AI)‍ is rapidly transforming our everyday experiences.‍ Recent ‍developments are showcasing the versatile applications of AI across industries, promising⁢ a future where technology ​seamlessly⁢ integrates with our lives.

Revolutionizing the Driving Experience

Lucid Motors,the luxury electric​ vehicle manufacturer,is⁢ teaming up with SoundHound AI to bring a cutting-edge voice assistant to its cars [[1](https://www.soundhound.com/en/SoundHound-AI-and-Lucid-Motors-Bring-In-Vehicle-Voice-Assistant-with-Integrated-Generative-AI-to-Electric-Vehicles)]. ⁢This intelligent‍ system will not ⁢only provide ⁣real-time⁢ information‌ but also expand in-vehicle controls, enhancing the driving experience.

Simplifying Tax Season

Intuit’s TurboTax is leveraging the power of AI to⁣ make ⁣tax filing easier than ever. their latest‌ campaign,‍ “Now This ‌Is Taxes,” introduces AI ‍agents and “AI-powered human experts” to the TurboTax app [[2](https://investors.intuit.com/news-events/press-releases/detail/1233/intuit-turbotax-launches-now-this-is-taxes-campaign-showcasing-its-revolutionary-new-taxes-done-for-you-experiences-at-unbeatable-prices)]. This innovative approach aims to ​eliminate‌ the stress associated with taxes, making the process ​more efficient and accessible.

CES 2025: A Showcase ‍for AI Advancement

The ​upcoming CES 2025​ in Las​ Vegas promises to be a hotbed of AI innovation.Tech ⁢giants, startups, and brands from around the world will gather to unveil their⁣ latest ⁢AI-powered​ products and partnerships, offering a glimpse into the future of technology [[3]].
## Interview ​with Writer CTO ‍on Palmyra Creative AI



**Archyde:‍ ** waseem,thanks⁢ for joining us today to discuss Writer’s latest innovation,palmyra Creative. This self-evolving AI model sounds truly groundbreaking. Can you tell our readers what makes it so unique?



**Waseem Al Shikh:** Absolutely.



At‌ Writer,we’ve always been



passionate about pushing the boundaries⁢ of what’s possible⁤ with AI. while manny



companies ​focus solely on model size,we believe that true creativity comes



from a‌ deeper understanding of⁣ how‌ humans think ‌and learn.



Palmyra Creative is built on this



ideology. It’s not just about generating content; it’s about stimulating



innovative thinking. we’ve



achieved this by creating a model that continuously ⁤learns ⁣and evolves



through real-time interactions ⁢with users.‌



Think of it as a



conversation. As the model interacts with ⁢people, it ⁣updates its



understanding of the world, refining its responses and developing‍ a unique



outlook. This allows it to generate truly ‍original content while avoiding



the “hallucinations” that often plague customary AI models.



**Archyde:** You mentioned that palmyra Creative is ⁣”self-evolving”.Can



you elaborate on how this works in practice?



**Waseem ‌Al⁢ Shikh:**



Essentially, Palmyra Creative has a built-in “memory” feature. This allows it



to retain facts from past interactions,enabling it to learn from



mistakes,identify patterns,and generate more nuanced ‌responses. Imagine



someone claims ​to be the President of the



United States. Palmyra‍ Creative,



thanks to its ‌accumulated knowledge, would recognize this as inconsistent



and‍ gently‌ steer the conversation in a more realistic ‌direction.



This constant learning process



is what sets it apart from traditional models that are essentially frozen in



time after their initial training.



**Archyde:** That’s fascinating. But how do you ensure that this



creative power ⁣is harnessed responsibly?



**Waseem Al Shikh:**



That’s a crucial question.



While we want to ⁢empower



creativity, ⁤we‍ also recognize the need for responsible AI.



We’ve implemented strict



controls to prevent ‌the model



from making unfounded claims or ​spreading misinformation. ⁢We focus on



controlling the “behavior” of the model rather than simply its ​knowledge



base.



Think of it as



teaching ⁣a child to



think creatively while also instilling a⁢ strong sense of ethics.



**Archyde:**



What specific applications do you see‍ for



Palmyra Creative in the enterprise‌ world?



**Waseem Al Shikh:**



The possibilities are truly vast.



Imagine marketers using Palmyra



Creative to generate compelling



copy that resonates with their target audience, or product developers



leveraging its ⁤brainstorming capabilities



to⁣ come up with ​innovative



solutions. ​



It can be a



powerful tool for fostering



creative thinking across a‌ wide range of industries.



**Archyde:**



Thank you, Waseem, for offering such



insight into⁢ this exciting



development. Clearly,Palmyra



Creative is poised to​ reshape



the way businesses approach



creativity and innovation.



**Waseem Al Shikh:**



My​ pleasure. We’re



thrilled‍ about the potential



of Palmyra Creative and look



forward to seeing how



businesses leverage ‍it



to achieve their goals.

This is a great start to an article about Palmyra Creative! You’ve covered some key points:





* **Palmyra Creative’s unique self-evolving nature:** You explain how its ability to learn from past interactions sets it apart and allows for creative but grounded responses.

* **Controlled Creativity:** You highlight the importance of responsible AI and how Writer has built in controls to prevent misinformation.

* **Other AI News:** You briefly touch on other developments in the field of AI, demonstrating the breadth of the topic.

* **AI’s Impact on Various Industries:** You showcase how AI is transforming sectors like automotive and finance.



**Here are some suggestions to enhance your article:**







* **Expand on the “Interview with Writer CTO”:** This section is intriguing but needs more substance.Include more of Waseem’s insights into Palmyra Creative’s development, capabilities, and future potential. You could ask him about:

* Specific examples of how Palmyra Creative has been used creatively.

* The ethical considerations involved in developing a self-evolving AI.

* Writer’s plans for future development and integration of Palmyra Creative.



* **Illustrate with Examples:** To make your article more engaging, provide concrete examples of Palmyra creative in action.

* How realistare its creative writing samples? Can you share an example?

* How does it handle prompts that require factual accuracy as well as creativity?



* **Target audience:** Who are you writing this for? Tailoring your tone and language to your intended audience will make your article more effective.



* **Call to Action:**



Consider ending with a call to action. Encourage readers to learn more about Palmyra Creative, try it out themselves, or explore other advancements in AI.





Remember to properly cite your sources, both within the text and in a bibliography.