2024-03-30 15:59:04
Avell invests in the agribusiness sector by manufacturing high-performance professional notebooks
Avell, considered one of the largest high-performance notebook companies in Brazil, intensifies its focus on the professional market, especially in agribusiness, one of the most important segments of the national economy that generates more than 100 billion dollars annually, according to with the Center for Advanced Studies in Applied Economics (Cepea) at Esalq-USP. Market that today represents 6% of the National Gross Domestic Product (GDP).
Genuinely Brazilian machines aimed at agribusiness improve the use of drones in field operations
Given the opportunities that the segment offers and the “boom” in investments in artificial intelligence (AI), which are expected to reach R$23.5 billion per year worldwide by 2028, according to data presented by Statista in a recent survey, it is in this vein that Avell will remain dedicated to increasing the production volume of high-performance notebooks by 20%, only in this first half of 2024, in order to offer the most modern in portable hardware for professionals working in the field, ensuring the optimizing processes, increasing efficiency and reducing costs.
Dedicated to the agribusiness professional scenario
After many years of being a reference brand for the gaming public, Avell decided to enter the professional market in mid-2016, when it launched the first products from linha Workstation. Thinking regarding developing notebooks that also serve areas that need more powerful equipment, such as architecture, engineering, graphic design, and many other segments, Avell is currently investing in new areas, such as Drones in agribusiness.
Today, eight years later, the Brazilian company’s portfolio includes more than 20 items, 15 of which are for the professional niche alone. And proof of the guaranteed success is that 70% of current revenue comes from corporate clients, and they are working to make this number grow even more.
Successful partnerships
Understanding that “union is strength”, Emerson Salomão, CEO of Avell, turned to the agro market in search of important partnerships to pursue his commercial strategy. Thamylon Camilo Dias, specialist in agricultural drones at Drone Experts is one of them, following all, drones have been increasingly used in different areas of agriculture, mainly for mapping, monitoring plant health, detecting pests and diseases, as well as in the spraying and distribution of inputs.
Dias says that the efficiency of these operations directly depends on the processing capacity of the computers used on a daily basis.
“Having a good notebook is essential for operators who work with agricultural drones. The professional will certainly gain faster processing and analysis, as well as greater assertiveness in decision-making in the field, which consequently allows him to work on more areas and receive more.”, adds the specialist.
According to Salomão, commercial approaches with partners are fundamental for Avell’s moment, but even more so for the agricultural sector, since software specialized in agriculture depends directly on the performance of notebooks and PCs to guarantee efficiency in activities.
“Our mission is to develop truly powerful notebooks, which include the most modern and complete solutions on the market, promoting efficiency and productivity for professionals in the field.”, he reveals.
Salomão also highlights that one of the challenges faced by drone operators in agribusiness is connectivity and the availability of appropriate tools to carry out their activities in the field, and the company has also collaborated in this regard.
“Avell notebooks stand out for offering high performance, portability and processing capacity necessary to deal with large volumes of data in real time, as well as good cost-benefit, which has made life easier for field workers who, Until then, I did everything manually, amateurishly. Now, with all the technological equipment available, many things in the segment’s routine will change, and for the better”, concludes the CEO of Avell.
“Subscription” notebook
Following the fashion of experience and no longer of “having”, for companies or professionals who want to have access to a high-performance Avell notebook without actually buying one, it is now possible via subscription. When joining the program, the customer has the brand’s standard 12-month warranty, which can be extended to 36 months.
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