2023-07-05 16:54:45
Marketing agencies are increasingly embracing automation and artificial intelligence (AI) technologies as a way to increase revenue for their clients. These tools, once considered distant promises, now occupy an essential space in companies throughout Brazil. However, a recent study reveals that many companies still face challenges in extracting the full potential of these technologies.
A survey carried out by the software company OTRS Group interviewed 600 executives between March and April of this year. The results, published in the study “OTRS Spotlight: IT Service Management 2023“, reveal that 50% of respondents claim they do not have time to learn regarding automation tools and AI.
Despite this, the Brazilian market leads with regard to process automation. Of those interviewed, 52% have already purchased some type of tool with the aim of reducing costs (22%) and increasing customer satisfaction (19%). However, the question arises of how to make these initiatives effective if executives say they don’t have time to understand the new solutions available in the market.
human experience
In this scenario, marketing agencies are reinventing themselves. They develop their own tools or specialize in the analysis of data generated by them, working side by side with organizations.
Andreas Bender, Vice President of Consulting at OTRS Group, points out that AI and machine learning alone do not add value to the business. He cautions that without the human experience to select the right tools from a myriad of options and implement them in a personalized way in each company, nothing will work.
Leadership
Prospecta, a lead tech located in São José do Rio Preto, in the interior of São Paulo, decided to listen to the needs of its customers. By understanding the managers’ lack of knowledge regarding the new tools available in the market and the marketing teams’ lack of time, Prospecta developed the Cubo Suite. It is a management system with a built-in CRM, designed to save sales professionals time.
Cubo Suíte was born with the mission of reducing the time spent by sellers filling out the CRM. Information is often lost due to lack of familiarity with the system, as professionals do not have in-depth knowledge of the various functionalities of the available tools.
Now, with the help of automations and extensions, Cubo Suíte allows sellers to follow the entire customer buying journey directly from WhatsApp Web, without the need to access the CRM.
David Borges, a partner at Prospecta and one of Cubo’s creators, believes that companies that insist on maintaining manual processes will lose efficiency, time and money. He says those that invest in AI and automation solutions will maintain their leadership. This is directly related to the need to understand how to help and make life easier for commercial teams in this task.
Construtor de Landing Pages
Cubo Suite is also useful for marketing teams. With the use of automation tools and artificial intelligence, the platform allows even professionals without in-depth programming knowledge to build Landing Pages (lead capture pages) in a few hours.
In addition to reducing by 94% the time to build and optimize pages, which would normally take up to three days to complete, the Cubo Suite reinforces the data presented by the study SECOND Spotlight. According to the executives interviewed, the main benefits of automation and artificial intelligence tools are time savings (23%), accelerated company growth (19%) and cost reduction (18%).
Transformation
The next step for Prospecta is to promote the Cubo Suite partnership program. The tool emerges as a new opportunity for agencies, which can use automation technologies and AI to increase their clients’ revenue.
David Borges states that automation and AI are not the future, but the present, and will be protagonists in the transformation of marketing agencies in Brazil. As agencies adapt and reinvent themselves to incorporate these innovations, they not only improve their internal operations, but also provide valuable solutions that can significantly boost their clients’ revenue.
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