2023-07-01 15:02:24
On the first day of July, the movie market ushered in a hot start.
After the Spring Festival, following a lapse of 146 days, the box office of the single-day movie market broke 400 million once more. At the same time, the leading film “The Missing Her”, which contributed to the main box office today, has a total box office of more than 2 billion, becoming the third film in the total box office in 2023. The Dragon Boat Festival at the end of June was organically connected with the summer vacation spanning three months, creating the second highest box office of the Dragon Boat Festival in film history, and also kicking off the hot summer vacation in 2023.
According to the Beacon Professional Edition, following 58 films were released in June, fierce competition in the market continues. From July to August, a total of 44 films were scheduled to be released, including many blockbuster films. According to the media research point of view of CICC, the Dragon Boat Festival, driven by top films, kicked off the summer holiday with a good box office performance, which also boosted confidence in the recovery of the annual box office.
“Content is king” is still hard logic
Regarding the fiery film market this summer, Wanlian Securities commented:“Content is king” is still a hard logic, and audiences will pay for high-quality content.
Judging from the box office performance of the Dragon Boat Festival, “She Who Disappeared” attracted audiences with its suspenseful theme reversal characteristics, received rave reviews, the blessing of acting actors, and the continuous fermentation of topics, and many other factors, and the production team has “Manslaughter” “, “Detective Chinatown” and many other commercial films have successfully produced experience, which is in line with the taste of the market. “I love you! “The director has worked on “Get Out!” Tumor Mr., “Animal World”, “Send You A Little Red Flower” and other popular films, this time focusing on the love of the elderly, have been well received by the market. At the same time, foreign commercial films such as “Transformers: Rise of Heroes”, “The Flash”, and “Crazy Elemental City” were introduced. Although they have been released for a long time, due to factors such as stable audiences and better quality, the box office performance is relatively stable.
The Dragon Boat Festival schedule is dominated by domestic films and imported films. The content supply category is sufficient, the audience category coverage is wide, the box office performance exceeds expectations, and the recovery of the film market releases a strong positive signal. With the release of high-quality films for the subsequent summer vacation and National Day, the injection of high-quality foreign films will lead the film and television theater market to continue to recover. It is recommended to pay attention to the core producers and leading companies related to film and television theaters.
(Article source: Financial Associated Press)
Article source: Financial Associated Press
Original title: 146 days following the Spring Festival, the single-day box office of the movie broke 400 million once more, and the summer file is “ignited”?
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