2023-06-02 14:17:34
Twenty-seven years ago, in 1995, the soft drink world celebrated a fruitful union. The Coca Cola Company (TCCC) and the French group led by Pierre Castel joined forces to flood the African market with sugary drinks under the label of the North American giant. By bottling Coca-Cola, Sprite, Fanta and other Schweppes on its own production lines, Castel gained new profitability, thereby strengthening its central role in the growing non-alcoholic beverage market, at the same time of its activities brassicoles.
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The rich year 2022 of Castel, between divorce, acquisitions and disposals
By joining forces with the French group, which has been established on the continent since the 1960s, Coca-Cola then ensured a logistics relay and a distribution network commensurate with its sales volumes, which were set to grow according to its massive investments in West Africa. The divorce, now consummated, was however almost written in advance.
Water in the gaz
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