2023-08-14 03:36:00
After seven months, China’s Tesla (TSLA-US) Domestically-produced cars ushered in price cuts once more, including the starting price of the Model Y long-range versionRMB(The same below) I have found 300,000 yuan.
According to a report by the “Financial Associated Press”, Tesla China announced on Monday (14th) that the starting price of the Model Y long-range version will be adjusted from 313,900 yuan to 299,900 yuan, and the Model Y high-performance version will be adjusted from 363,900 yuan. It is 349,900 yuan.
Tesla China also launched a time-limited insurance subsidy policy for Model 3 vehicles. From August 14th (inclusive) to August 30th (inclusive), consumers who place an order for a Model 3 rear-wheel drive version, complete delivery, and purchase auto insurance through a cooperative insurance agency, can enjoy a subsidy of 8,000 yuan.
“Although the price reduction of Model Y this time is only for two models, the long-endurance version has suddenly become particularly valuable. When the store opened, people came to see the car, order a car, or call for consultation.” One A Tesla salesperson said that many people came early in the morning, not only because of the price reduction of Model Y, but also because there were a lot of people grabbing Model 3.
The salesperson said: “The insurance subsidy of 8,000 yuan this time is limited to 40 existing cars in Beijing, first come, first served.”
Since August, the Chinese auto market has once once more shown signs of price cuts. More than a dozen auto brands including Great Wall Pao, Jikrypton, SAIC Volkswagen, Nezha, and Leapao have announced price cuts.
As far as Tesla is concerned, the official drop has long been foreshadowed. CEO Musk said frankly in the second quarter earnings conference call that “if the economic environment deteriorates, we will have to further reduce prices.”
Unlike the frequent price cuts in the fourth quarter of last year, Tesla has only had two “official drops” for domestic models this year. The last time it happened in the first week following New Year’s Day, Tesla China announced that it would adjust the prices of the domestic Model 3 rear-drive version, high-performance version, and Model Y rear-drive version, long-range version, and high-performance version. Among them, the Model Y long-endurance version has the largest price cut, a drop of 48,000 yuan or 13.41%.
According to industry insiders, Model 3 is in the replacement cycle of new and old models, and the 8,000 yuan insurance subsidy is also a promotional policy for old models. In early August, there were rumors that “the current Tesla Model 3 will be discontinued on August 14” on the Internet, but the official denied it immediately.
From the perspective of terminal performance, although Tesla China continues to maintain high market enthusiasm, the pressure in the second half of the year is still great. According to data from the Passenger Federation, Tesla’s wholesale sales in China in July were 64,285 vehicles, a sharp drop of 31.39% from June.
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