Data, a prominent Indonesian internet service provider (ISP), has enterprising plans to expand internet access across the nation, marking a notable stride towards bridging the digital divide. Under the ownership of the Djarum Group, Data aims to connect a remarkable 500,000 homes with its NetHome.id service by 2025. This represents a substantial leap from its current base of 180,000 installations, showcasing the company’s unwavering commitment to connecting underserved communities.
Agus Setiono, President Director of Data, emphasizes the strategic importance of this expansion. He states, “This strategy will accelerate network expansion, including for the business to business (B2B) segment.” The company has already commenced network construction with a target of 500,000 ‘home connect’ installations by 2025. This ambitious project requires an investment of approximately IDR 200-IDR 250 billion, a combination of acquisition proceeds adn internal capital financing the initiative.
Data’s “home connect” model is a key driver of this expansion. By directly connecting to customers’ homes, Data offers a free trial month for new subscribers and utilizes technology specifically designed for efficiency and speed. This approach allows them to provide high-quality internet services tailored to the needs of each household.
NetHome.id is particularly designed to cater to the lower middle class, offering competitive pricing starting at IDR 200,000 per month for speeds up to 100 Mbps.This focus on affordability and accessibility allows Data to reach new markets without directly competing in already saturated segments.
Setiono clarifies their strategic focus, stating, “This strategy is not just a price war; we are not entering segments that are already dominated.” This approach highlights Data’s commitment to enduring growth and providing meaningful internet access to communities that have historically been underserved.
DATA’s Expansion Plans: Bridging Indonesia’s Digital Divide
Table of Contents
- 1. DATA’s Expansion Plans: Bridging Indonesia’s Digital Divide
- 2. New DHE Rules are Strengthening the Rupiah
- 3. Bridging the Digital Divide: How DATA is Connecting Indonesia
- 4. What is DATA’s strategy for connecting 500,000 homes by 2025?
- 5. DATA’s Expansion Plans: Bridging Indonesia’s Digital Divide
- 6. Interview with Agus Setiono, President Director of DATA
The Indonesian digital landscape is rapidly evolving, but access to reliable high-speed internet remains unevenly distributed. DATA, a leading internet service provider, is actively working to bridge this digital divide. With its recent acquisition by the Djarum Group, Daya aims to accelerate its growth and bring quality internet services to underserved communities across indonesia.
Data’s innovative “home connect” model sets it apart from customary ISPs. instead of relying solely on partnerships, DATA connects directly to homes, allowing them to offer competitive pricing and personalized service. this direct approach ensures a seamless customer experience and allows DATA to focus on delivering high speeds at an affordable price point.
“Our core focus is expanding internet access across Indonesia, especially to underserved communities. We believe everyone deserves reliable, high-quality internet, and we’re committed to bridging the digital divide,” explained Agus Setiono, President Director of DATA.
Recognizing that traditional fiber infrastructure doesn’t always reach every corner of Indonesia, DATA has adopted a collaborative approach. They are partnering with local businesses to expand their reach in areas were fiber deployment is challenging. This strategic alliance aligns perfectly with the Indonesian government’s ambitious goal of increasing national internet penetration to over 80%.
DATA’s vision extends beyond financial success. “Our target is not only to increase income, but also to have a positive impact on the wider community with quality internet access,” concluded Agus Setiono.
New DHE Rules are Strengthening the Rupiah
Indonesia has witnessed a recent strengthening of its currency, the Rupiah, thanks to adjustments made to the Downward Hedging Exemption (DHE) rules. These policy changes, aimed at stabilizing the currency, have resulted in increased demand for the Rupiah in the market.
The impact of these amendments is undeniable, with the strengthening of the Rupiah directly attributed to the DHE policy adjustments. this positive response signifies the government’s success in bolstering economic stability.
To delve deeper into the specifics of the DHE rules and their implications for the Indonesian economy,be sure to watch the insightful video below:
Bridging the Digital Divide: How DATA is Connecting Indonesia
connecting every corner of Indonesia to the digital world is a monumental task.
The challenge is immense, particularly considering the vast geographical disparities and varying infrastructure levels across the archipelago. yet, DATA, driven by a vision of a digitally empowered Indonesia, is tackling this complex issue head-on.
“Definitely, infrastructure accessibility is a significant challenge,” acknowledges Agus Setiono, highlighting the inherent difficulties in extending internet access to remote and underserved communities. However, DATA isn’t shying away from the obstacle. “We’re actively partnering with local businesses to leverage existing infrastructure in areas where fiber deployment is limited,” setiono explains. This ingenious approach, emphasizing collaboration and resourcefulness, paves the way for broader reach and faster expansion.
DATA’s ambitions extend far beyond simply providing internet connectivity. Setiono clarifies, “we see ourselves as more than just an ISP; we wont to be a catalyst for positive change.” By unlocking access to data, education, and online opportunities, DATA aims to empower individuals and communities, propelling them towards a brighter digital future.
This commitment to inclusivity resonates deeply within Indonesia’s economic development strategy. Many industry experts see DATA’s expansion as a pivotal step towards achieving a digitally inclusive society. Setiono wholeheartedly agrees, stating “Absolutely. Access to affordable, reliable internet is essential for economic growth. It fuels innovation, drives entrepreneurship, and opens up new markets.We believe that by connecting more Indonesians to the internet, we can contribute to a more prosperous and inclusive future for the nation.”
What is DATA’s strategy for connecting 500,000 homes by 2025?
DATA’s Expansion Plans: Bridging Indonesia’s Digital Divide
Interview with Agus Setiono, President Director of DATA
The Indonesian digital landscape is rapidly evolving, but access to reliable high-speed internet remains unevenly distributed. DATA, a leading internet service provider, is actively working to bridge this digital divide.With its recent acquisition by the Djarum Group, data aims to accelerate its growth and bring quality internet services to underserved communities across Indonesia.
Data’s innovative “home connect” model sets it apart from customary ISPs. Rather of relying solely on partnerships,DATA connects directly to homes,allowing them to offer competitive pricing and personalized service. this direct approach ensures a seamless customer experience and allows DATA to focus on delivering high speeds at an affordable price point.
Agus Setiono, President Director of DATA, sat down with Archyde to discuss the company’s aspiring expansion plans and its vision for a digitally empowered Indonesia.
Archyde: Agus, DATA’s recent expansion plans are quite bold. Can you tell us more about the strategy behind connecting 500,000 homes by 2025?
Agus Setiono: Absolutely.Our core focus is expanding internet access across indonesia, especially to underserved communities. We believe everyone deserves reliable, high-quality internet, and we’re committed to bridging the digital divide. That’s why we’ve implemented our “home connect” model, which allows us to directly connect to homes, bypassing reliance on third-party infrastructure where possible. This gives us greater control over the customer experience and enables us to offer competitive pricing and tailored internet solutions.
Archyde: What are some of the biggest challenges DATA faces in expanding its network across Indonesia, particularly in reaching more remote areas?
Agus Setiono: Definitely, infrastructure accessibility is a meaningful challenge. The sheer size and geographical diversity of Indonesia make it complex to ensure broad network coverage. We’re actively partnering with local businesses to leverage existing infrastructure in areas where fiber deployment is limited.We believe in a collaborative approach and see these partnerships as essential for accomplished expansion.
Archyde: DATA’s “home connect” model seems innovative. How does this approach contribute to making internet access more affordable for consumers?
Agus Setiono: Our “home connect” model allows us to bypass some of the intermediary costs associated with conventional ISPs. By connecting directly to homes, we streamline the process and reduce operating expenses.This efficiency allows us to offer competitive pricing, like our introductory packages starting at IDR 200,000 per month for speeds up to 100 Mbps. Our commitment is to make high-quality internet accessible to a wider range of consumers, including the lower middle class.
Archyde: DATA’s ambition extends beyond simply providing internet connectivity. Can you elaborate on your vision for the company’s role in driving positive social and economic impact?
Agus Setiono: We see ourselves as more then just an ISP; we want to be a catalyst for positive change. By unlocking access to data, education, and online opportunities, we aim to empower individuals and communities. Access to reliable internet is crucial for economic growth. It fuels innovation, drives entrepreneurship, and opens up new markets.We firmly believe that by connecting more Indonesians to the internet, we can contribute to a more prosperous and inclusive future for the nation.
Archyde: What do you hope people take away after reading about DATA’s expansion plans?
Agus Setiono: We want people to understand that DATA is deeply committed to bridging the digital divide in Indonesia. We’re working tirelessly to make internet access affordable and reliable for everyone, nonetheless of their location or socioeconomic background. We believe that everyone deserves the opportunity to benefit from the transformative power of the internet, and that’s what drives us forward.
