2023-08-25 09:38:40
The event, which will be held from September 22 to 24 in Hammamet, aims to address the issue of the digital maturity of financial institutions, which has now become an imperative and a pledge for the development and expansion of their activities in an international context increasingly marked by requirements for the transition to all-digital.
The Tunisian Association for the Promotion of Financial Culture (Atcf) is organizing the 6e edition of the Afro-Mediterranean Summer University of the financial sector on the theme “evolution towards excellence: the path of digital maturity of financial institutions”. The event will be held from September 22 to 24 in Hammamet and will address the challenges of the digital transition of the financial sector in Tunisia.
This event, which brings together experts, researchers and political decision-makers each year, aims to address the issue of the digital maturity of financial institutions, which has now become an imperative and a guarantee of the development and expansion of their activities. in an international context increasingly marked by requirements for the transition to all-digital.
Panels offering rich discussions and interventions by several experts in the field will punctuate this event which aspires to be impactful and to play an important role in the development of the digital maturity of the sector. Thus, topics such as “leadership and digital culture”, “digital customer experience”, “artificial intelligence and blockchain” and “fintech and insurtech as tools for reinventing the financial landscape” will be addressed during this economic meeting.
It should be recalled, in this context, that the Banking and Financial Council (CBF) recently launched a barometer on the digital maturity of banks. The survey revealed, in short, that more than 55% of banks have an above-average digital maturity, which means that the banking sector is halfway through its digital transition (digital in progress). The barometer, which was launched in partnership with the firm “Accompany Consulting”, aims to accelerate the digital transformation of the banking and financial sector.
The emergence of new requirements
The “Digitex” Digital Maturity Index allows banks to measure their level of digital maturity by evaluating their operational capacity to transform and manage change as part of a digital transformation strategy.
Indeed, improving the digital maturity of banks is now becoming an urgent necessity, all the more so as the digital transition of the sector is accelerating worldwide to meet the needs of Internet customers.
According to the “Digital Banking experience report 2022” survey, banks are committed to more personalization, security and environmental responsibility to face the challenge of their customers’ hyper-connection. This report, which is produced by the European leader in Tech “Sopra Steria” in partnership with “Ipsos” and “Forrester” and whose objective is to assess the digital maturity of banks around the world, also underlines that customers hyper-connected people aspire to more personalized services as well as the evolution of their banks towards more security, advice, digital services and environmental respect.
Aware of these new challenges, banks are displaying a decline in digital maturity compared to 2021, and are reviewing their priorities. They retain, however, a very high capital of trust, opening up real differentiating and value-generating opportunities.
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