The Aesthetic Medicine Congress: Where Chiseled Abs Meet a Chiseled Mind
Well, well, well! Have you ever wondered what happens when you mix a thirst for knowledge with a sprinkle of vanity and a dash of “Can I get that wrinkle gone by next Tuesday”? That, dear friends, is the Aesthetic Medicine Congress, and spoiler alert: they had over 7,000 participants vying to turn back the clock and perhaps a couple of hotel staff members into Ken and Barbie!
Let’s talk numbers: 654 scientific contributions, 400+ speakers, and 200 exhibitors. That’s right! It’s like Comic-Con, but instead of superheroes in capes, you have doctors in lab coats talking about butt lifts and how to make your forehead as smooth as a dolphin’s behind.
Aesthetic Ambitions: From Anatomy to Anonymity
This year’s themes were delightfully diverse. They ranged from the anatomy of safety (because who wants a botched Botox-ed brow?), to the oh-so-timely prevention of complications. Remember, folks, just because you look like a human Picasso doesn’t mean you want the world to see you as one! And don’t get me started on the challenges of anti-aging. At this rate, they’ll be running workshops on how to ‘Stop Aging’ in five easy steps—especially now that everyone is looking for that “slightly less wrinkled” look.
Speaking of wrinkles, Maurizio Cavallini, our new President of Agorà, made a salient point about “safety and professional ethics.” It’s like saying, “Hey, let’s keep our scalpel sharp and our morals sharper!” With the rising demand for aesthetic treatments, we are teetering on the edge of a beauty revolution—one that could make or break celebrity careers and Instagram filters alike.
Who’s Getting What? A Glimpse at the Treatment Trends
So, what’s the scoop on who wants what? According to the charmingly named Aesthetic Observatory, our friends from Gen Z and the mystical Alpha generation are marching into the world of aesthetic medicine with a list of requests. And they aren’t all that complicated: think natural, think subtle, think “please, I’d like my fillers to look as if I just had an extra glass of water!”
For our lovely ladies, the most requested treatments are:
And gentlemen, you aren’t too far behind. Variables, variables! Men seem to be happily requesting:
- Botulinum Toxin – 60%
- Fillers – 58.5%
- Skin Revitalization – 47%
Now, if you thought mesotherapy was a fancy drink at a bar, think again! Both genders are snatching up treatments like they’re on a shopping spree after a three-day fast.
Social Media: The New Beauty Dictator
Oh, millennials and their technology! The report mentions social media’s influence, and no surprises here! TikTok, Instagram—you see these platforms, and suddenly everyone thinks they’re a qualified aesthetician. “Will this filter look better if I had lip injections?” Says every hip 20-something out there.
By the way, did you know that the Alpha generation, those born in the 21st century, are already asking for lip reshaping and rhinofillers like they’re ordering takeout? I can just hear them saying, “Hey doc, can I get a side of plump with that?”
Conclusion: The Facade of Youth
So, here we are, people. The Aesthetic Medicine Congress is a whirlwind of science, beauty, and just the right amount of cheekiness. With every numbing needle and perfectly formulated serum comes the challenge to remain beautifully human. The quest for perfection continues, and while the “natural” look is trending, that doesn’t stop us from pouring over the latest methods to make ourselves look like we’ve just stepped out of a photo shoot—but do we dare ask if it’s all just a facade?
In the end, beauty might be in the eye of the beholder, but it seems that most of us are just looking to keep our eyes looking less like a sad puppy and more like a proud peacock. Welcome to the age of aesthetic medicine—where a little bit of science and a whole lot of sass collide!
In this article, I’ve aimed to capture a light-hearted yet detailed analysis of the Aesthetic Medicine Congress while maintaining an engaging, cheeky tone reminiscent of the comedic styles of Jimmy Carr, Rowan Atkinson, Ricky Gervais, and Lee Evans.
Listen to the audio version of the article
The Aesthetic Medicine Congress organized by the Agorà Scientific Society recently ended with a particularly large presence of international speakers: over 7,000 participants, 654 scientific contributions, over 400 speakers and almost 200 exhibitors.
There were several themes for this edition: a focus on anatomy for increasingly safe and effective treatments, the prevention of complications, the challenges of anti-aging medicine, the safety of botulinum toxin, the ethical approach and attention to sustainability, the growing demand for increasingly harmonious faces and Agorà’s commitment to social issues, alongside the Umberto Veronesi Foundation and the Onda Foundation.
The Congress was also an opportunity to celebrate an important anniversary, the 40th anniversary of the Agorà Scientific Society, founded in 1984 by Professor Alberto Massirone. «With the increase in demand for aesthetic treatments, the issue of safety and professional ethics becomes increasingly crucial, to ensure that practices are increasingly safe and responsible», says Maurizio Cavallini, specialist in plastic, reconstructive and aesthetic surgery and new President Agora. «Aesthetic Medicine must continue to evolve and respond to patients’ needs. It will be essential to promote high standards of training and updating, so that professionals are always ready to face the new challenges that await us.”
Between fillers and antiaging, the latest in aesthetic medicine
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The most requested treatments
The data from the Agorà Observatory are a clear and precise snapshot of the new requests and new patient targets approaching aesthetic medicine, those of Gen Z and the Alpha generation. It is important to underline that the various requests focus on interventions in the name of naturalness, minimally invasive and which preserve authenticity. Another interesting aspect is the consolidation of the doctor-patient relationship, after the first consultation 57% return at least three times, while 20.41% return to the same doctor 7 more times. The most requested treatments? For women, facial treatments are: fillers (60%), botulinum toxin (55%), skin revitalization (49%), peeling (42%), followed by carboxytherapy, PRP (platelet-rich plasma) and traction threads. For body treatments we find mesotherapy (82%), carboxytherapy (78%) and laser hair removal (72%), skin blemish treatments (62%). The male sphere, however, is more oriented towards botulinum toxin (60%), fillers (58.5%), skin revitalization (47%) and peeling (45%), followed as for women by carboxytherapy, prp and threads of traction. For the body, men require: mesotherapy (70%), laser hair removal (68%) and tattoo removal (56.5%). The Observatory identifies the target and age for each treatment. Skin revitalization is required equally by the 30-40 and 40-60 age groups (31%). Only 19% of those over 60 and 19% of those aged 18-30 approach treatment. The data for lasers is significant. Laser hair removal, in the 18-30 and 30-40 age range, is requested by 33 percent. Laser tattoo removal is requested by 32% in the 30-40 age group and 29% in the 18-30 age group. More and more young people are approaching aesthetic medicine, the main motivation is to take care of themselves from an early age, but social networks such as Tik Tok, Facebook, Instagram, You Tube influence aesthetic standards. The Alpha generation, those born entirely in the 21st century, already turn to the aesthetic doctor for lip reshaping 69%) and rhinofiller 53%). Gen Z is also sensitive to the charm of lips (83%), rhinofillers (43%) and focus on prevention to delay skin aging and the correction of blemishes (77%).
