2024-03-15 11:15:00
Aeon Retail announced on March 15th that it will revise the fees for its MVNO service “Aeon Mobile” starting April 1st.
Aeon Mobile charges will be revised from April 1st
“Saiteki Plan MORIMORI” will reduce the price of 30GB, 40GB, and 50GB plans. The 30GB plan is reduced by 550 yen (tax included, the same applies hereafter) to 2,508 yen per month, the 40GB plan is reduced by 1,100 yen to 3,058 yen per month, and the 50GB plan is reduced by 1,650 yen to 3,608 yen per month (both with voice SIM). ). The prices for “Saiteki Plan” from 0.5GB to 10GB and “Saiteki Plan MORIMORI 20GB” will not change.
Reduce the price of 30GB, 40GB and 50GB plans
Additionally, 60GB, 70GB, 80GB, 90GB, 100GB, 150GB, and 200GB of data capacity will be added to the Saitek Plan MORIMORI. The monthly fee for voice SIM is 4,158 yen for 60GB, 4,708 yen for 70GB, 5,258 yen for 80GB, 5,808 yen for 90GB, 6,358 yen for 100GB, 9,108 yen for 150GB, and 11,858 yen for 200GB. With this revision, the price will be added in 10GB increments from 60GB to 100GB, and the price will increase by 550 yen for each 10GB. Above that are 150GB and 200GB.
Create a new 60GB to 200GB plan
In the “Easy Plan” for people over 60 years old, the price of “Easy Plan mini (0.2GB)” has been reduced by 220 yen to 528 yen. There are three types of data capacity for the easy plan: 3GB, 6GB, and 8GB, but the price structure will be changed to allow you to choose from 1GB to 10GB in 110 yen increments.
From March 21st, the maximum number of lines for share plans will be expanded from 5 to 8 lines. Saiteki Plan MORIMORI’s data capacity and number of shared lines will expand, allowing more people to share a larger data capacity, such as sharing 100GB with 5 people each with 20GB, or sharing it with a family of 5 plus 7 people including parents. You will be able to share with.
Expanding the share plan limit to up to 8 lines
The ratio of users’ data capacity and share plans is increasing.
Ryuji Ihara, who heads Aeon Mobile
Aeon Retail held a presentation on March 15th, and Aeon Mobile product manager Ryuji Ihara explained the aim of the plan revision.
Aeon Mobile has been conducting user surveys twice a year since 2020. As a result, the average amount of data and the proportion of users using shares are increasing year by year. Looking at the past two years, the average data capacity has increased from 4.1GB in March 2022 to 5.2GB in March 2023 and 6.2GB in February 2024. The composition ratio of share plans has increased from 27.3% in March 2022 to 31.7% in March 2023 and 34.9% in February 2024.
Additionally, the percentage of people choosing shared plans with a capacity of 20GB or more has increased since 2021, when the rates were revised, and reached 40.4% in February 2024. Regarding the background to this, Mr. Ihara says, “More and more people are using capacity as a family, rather than just one person.”
The average data capacity and share plan ratio of Aeon Mobile users is increasing.
An increasing number of users are choosing 20GB or more for shared plans.
The share plan is 330 yen more expensive than the voice plan, but you can share the data capacity by adding 220 yen per month for the 2nd to 3rd person and 440 yen per month for the 4th to 5th person, so it is easier for family members to choose the plan. Rather than signing up for individual plans, it’s better to sign up for one share plan with a certain amount of capacity and add a SIM card. With the addition of large-capacity plans, it is now possible, for example, to subscribe to a 100GB share plan and share 20GB with each person in a family of five.
Example of sharing 20GB between 5 family members. 2,332 yen cheaper than contracting for 5GB, 3GB, 7GB, 3GB, and 2GB individually.
When reducing the price of 30GB to 50GB, we focused on the unit price per 1GB. Until now, the cheapest unit price was 20GB at 98 yen, but with this price reduction, 30GB is 84 yen, 40GB is 76 yen, and 50GB is 72 yen, making it cheaper than 20GB. The monthly fee for newly installed 60GB to 200GB is over 10,000 yen, which may seem expensive at first glance, but the price per GB actually decreases as the capacity increases, and 200GB is the lowest price at 59 yen. Based on the idea of volume discounts, Ihara says, “We aimed to make it easy to understand so that the price goes up as the capacity increases.”
The price per 1GB is designed to decrease as the data capacity increases.
The reason we were able to reduce prices so much was because we anticipated lower connection fees based on the cost method in the future. Up until now, prices have been reduced in line with reductions in connection fees, so this is in line with that trend.
In addition, the number of plans has increased significantly, with the Saiteki Plan MORIMORI increasing in 10GB increments up to 100GB, and the easy plan increasing in 1GB increments up to 10GB. This may make it difficult to know which one to choose, but the shop staff will consult with you and make suggestions when you sign the contract, so “I don’t have to worry too much about it,” Mr. Ihara said.
After signing the contract, AEON Mobile allows you to carry over any excess data, so there are a certain number of people who switch to a data capacity that combines the excess data. “Some people repeat 1GB and 20GB” (Mr. Ihara), and it can be said that it is easier to make fine adjustments if the size is chopped into small pieces. The premise is that “you can sign up for a slightly larger plan and then change if you have extra money” (Mr. Ihara). You can change your plan as many times as you like for free from My Page.
List of revised price plans.The number of plans has increased considerably, but the advantage is that it is easy to fine-tune by combining monthly carryovers.
The reason we expanded the limit for shared lines to eight lines was because “we heard that five lines were not enough,” said Ihara. With 8 lines, it will be easier to share data with three generations of your family, including your parents and children. It can also meet the needs of adding data SIMs to multiple devices such as tablets and mobile Wi-Fi routers while sharing data among five people.
Furthermore, with the Share Plan, you can now set an upper limit on the amount of data per person. This prevents situations where your child uses too much data and then realizes they have used up the data limit.
Applications can be made at AEON card counters Aiming for 1 million lines by March 2029
From March, Aeon Mobile’s contract window has also been expanded. At the AEON Card Counter, applications for new AEON Mobile contracts and transfers will be accepted. Currently, 47 locations are targeted, and the plan is to expand to 100 locations nationwide by August 2024. As a result, Aeon Mobile’s contract bases are expected to expand to 300 locations nationwide, including directly managed stores.
Regarding future goals, Mr. Ihara stated that he aims to have 1 million lines by the end of March 2029. At the same time, the company also declared that it was aiming for the number one share in the consumer market.
AEON Mobile also cooperates with AEON Financial Service, and for example, if you pay for AEON Mobile with your AEON Card, you can earn 4x points. In addition, we offer small-value smartphone insurance that can be purchased for as little as 100 yen per month, and a 5% discount on Aeon Group purchases up to the Kansai region if you sign a home loan with Aeon Bank. In light of these collaborations with financial services, Mr. Ihara said, “We would like to continue to offer services that are unique to Aeon.”
Aiming for 1 million lines by March 2029
You can also apply for AEON Mobile at AEON card counters.We will also strengthen group cooperation.
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