Seriously, having real-world ads on billboards in virtual game worlds doesn’t seem like anything new at all — and there are quite a few. However, according to foreign media reports, Microsoft seems to be preparing to explore a new “wealth code” (!?) that makes good use of this resource in the free-to-play Xbox free-to-play game content. Continue reading “archyde news billboards” in free Xbox games have reportedly become Microsoft’s new target for selling ads.
▲ Image source: Microsoft
‘archyde news billboards’ in free Xbox games have reportedly become a new target for Microsoft to sell ads
Although most players who have played free-to-play games should probably have to watch advertisements or in-app purchase DLC, that is, the perception of how much they have to pay to have a good time. However, if in the game, the free-to-play operation can be maintained through uninterrupted content. Maybe it will be a win-win way to protect developers, platform revenue and players’ gaming experience?
Recently, Microsoft was revealed by foreign media to create a paid integration function that effectively uses virtual boards in the game world for free-to-play games provided by the Xbox platform. In short, you can sell in-game billboard ads!
This report has been aimed at the in-game integration function that will be added in the third quarter of this year, and is currently in the stage of finding cooperation with related technology companies. It seems that there are only billboards for the game, and there is no intention to add advertisements to the appearance of the game characters or other content in the game (for now). In addition, Microsoft will also limit the brands that can advertise in the private/non-open market, and try to prevent from disrupting the game experience in Xbox free-to-play free-to-play games.
This is believed to be a situation that most players may be worried about. After all, it is like a sports competition game that will be updated year by year, and there are almost always billboards on the field (it is close to real life). However, if such services appear, causing images that are inconsistent with the game worldview to appear in the game, it may really be unacceptable to players. However, since the information disclosed so far, Microsoft is consciously avoiding such problems and putting forward relevant restrictions. In addition, the follow-up responses also emphasized the importance they place on the experience.
So maybe you can really look forward to it, such an model can bring a good positive cycle (such as it can also be combined with the game content and so on). Because of this, it can attract more developers willing to join in the future, provide more choices for players to play more game content for free, and even have the opportunity to promote other platforms to follow this approach (is this too far-fetched) .
Seriously, though, maybe Microsoft or most gaming platforms, when building such an ecosystem, will know that restraint is necessary to keep the most important gaming experience unharmed. But if such a tool is used by some platforms that may not even be able to control malicious in the first place, it is not difficult to imagine the possibility of various violations and even fraudulent information appearing in the game…
Hey, this seems to be the concern of many people about the subsequent development of the Metaverse?
