A brand new burger, a lunch plate and even a move to Tulum, advertisers have tapped the story of the crazy influencers into wacky concepts.
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The prize goes to Clan Panneton, now El Clan Pannetón, which offers to move the furniture to Mexico and offers to enter a secret code to win a stick to selfie.
The company even apologizes in Spanish to Mexicans for the behavior of poorly educated “Quebec gringos”.
“It’s a home run, we changed the name of the company, we made fun of all the influencer clichés”, laughs the professor in the communications department at the University of Ottawa Luc Dupont , in interview with Le Journal.
The latter shared the ad for his social media followers and the reaction was instantaneous.
“I have rarely seen such a strong reaction. On my Twitter account, 5,000 people saw it. It strikes a chord, obviously, ”he says.
Lunches and burgers
The Quebecois chain L’Œufrier also published a hilarious advertisement offering a lunch, the Ménage à trois, “without petroleum jelly for the band of Ostrogoths”.
Recall that the group of influencers is suspected of having used petroleum jelly through the nose to foil the COVID tests.
Finally, the chain La Belle et la Bœuf, owned by Foodtastic, also launched the influencer burger Tulum, made with “big ham, big chili, big without design, big Ostrogoth”.
“Available exclusively on your airline’s flights to Cancun or Tulum. No for real, it’s a joke, don’t disturb your flight attendant and have a little class on your flight, ”it says at the bottom of the ad.
