Adu Jivett is a music director’s film in a way; A.R. Rahman

2024-02-26 11:45:13

Music director A.R. said that ‘Atujeevita’ is a much awaited film. Rahman. This was said while launching the film’s website. The film’s director Blessy, writer Benjamin and associate producer KC Eapan attended the function held at Kochi Crowne Plaza. The film will hit the theaters on March 28.

This is my Malayalam film following Yoddha. Meanwhile, I also did a small film of Fahadh Faasil. But Aadujeeweet is a music director’s film in a way. Different emotions should be shown in the film through music. It was a pleasure to work with Mr. Blessy, Mr. Benjamin, Prithviraj and the entire crew of the film. All of them have worked so hard for this film. Seeing their dedication doubles my faith in the film. Sri Blessy has made another ‘Lawrence of Arabia’ in Malayalam. Hope everyone will watch this film and support us’- A.R. Rahman said.

Director Blessy also spoke to the audience and said, ‘A website like this seems to be very rare in Malayalam cinema. While many people ask why a website, it is because the world needs to know more regarding the work behind it, the contributions made by the staff and others, etc. One of the unique features of this website is that it will not be the Masara, desert etc. that you see in the morning when you see it in the followingnoon. You can see them in the evening light and at night accompanied by darkness. I think such a website is rare and it’s great that Rahman sir is here to bring it to you. And I welcome everyone to the music launch of Aadjeevita on March 10.

Directed by Blessy, Prithviraj plays the lead role of Najeeb in the film based on Benjamin’s novel Adujiweetham, which is still one of the bestsellers in Malayalam. The initial works of Aadujeetvam started in 2008 and following years of preparations, the shooting started in 2018. The shooting of the film, which took the longest time, was completed on July 14, 2023. The main part of the film was also shot in Jordan.

Aadujeetvam is the biggest film of Prithviraj’s career. Amala Paul will play Prithviraj’s heroine in the film, which has music by Oscar award winners AR Rahman and sound mixing by Rasul Pookutty. The film is coming under the banner of visual romance. Jimmy Jean-Louis (Hollywood actor), KR Gokul, famous Arab actors Talib Al Balushi and Rickabi are playing other important characters in the film. Apart from Malayalam, the film is also being made in Hindi, Tamil, Telugu and Kannada languages. Cinematography by Sunil KS, Editing by Sreekar Prasad, Digital Marketing by Obscura.

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