MUSICIAN and songwriter Ade Govinda, has released his collaboration with Malaysian diva Ernie Zakri entitled Masingmasing on November 3, 2023.
This collaboration did not just happen suddenly, previously Ernie Zakri had collaborated with the band Govinda for the song Hal Hebat and received a positive response in Indonesia and Malaysia.
Ade, who is also the leader of the band Govinda, in his solo project recruited Ernie Zakri to repeat his previous success.
It is undeniable that this formula was successfully concocted by Ade and Ernie as well as the labels MyMusic Records and Universal Music Malaysia, resulting in a new record for the careers of Ade Govinda and Ernie Zakri in Malaysia and Indonesia.
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In January 2024, Ernie Zakri did a promotion in Indonesia together with Ade Govinda thus adding more listeners to the song Masing Masing.
Each has been listened to more than 10 million times on the digital music platform Spotify and is ranked 1st in the Spotify Top 50 Chart Malaysia.
Not only on one music platform, Masingmasing also managed to rank #1 on the Apple Music Top 100: Malaysia chart, competing with Taylor Swift and Ariana Grande.
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The music video in a short time, which is only 1 week from its release, has reached 1 million viewers on YouTube. Until now, the song written by Ade Govinda himself has been watched by 8.1 million viewers on YouTube.
In Indonesia, Mempermasing was ranked first on the Ganas Gen FM Jakarta chart for the March 2024 period. With this achievement, Mempermasing was successfully nominated for the 2024 SCTV Awards for the categories of Most Popular Pop Song, Most Popular Collaboration, and Most Popular Video Clip.
In Malaysia, Masingmasing was ranked #1 on Suria FM radio, ERA radio, and entered the TOP 10 Most Streamed Malay Singles In Malaysia by RIMChart at #1 and has remained there for 9 weeks until now.
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On April 22, 2024, Ernie Zakri received an award from the Recording Industry Association of Malaysia (RIM) for Masing Masing’s achievement of ranking #1 at Gen FM Jakarta.
This June, Masingmasing also still ranks #1 on various radio stations in Malaysia, including Hot FM radio and also ERA radio which is still number 1 for 10 consecutive weeks.
Lastly, to celebrate this achievement, Ernie Zakri and Ade Govinda released an instrumental version of the song Masingmasing, which can be enjoyed since May 3, 2024 on all your favorite digital music platforms.
Seeing the extraordinary achievements and success of the song Masingmasing, Sinemart decided to make the song Masingmasing the original sound track (OST) for their newest soap opera which will soon air on SCTV entitled Luka Cinta.
The soap opera starring Dinda Kirana, Jerome Kurnia, Billy Davidson, Anjani Dina, Haviza Devi, Bizael Tanasale, Unique Priscilla, Natasha Dewanti, Ike Muti, and directed by Epoy Pradipta and produced by David Suwarto, Iwan S Manan, broadly tells the story of a couple who decide to separate, and can be said to be very relatable to the content of the song Masingmasing.
The soap opera Luka Cinta has aired its first episode starting July 1, 2024 on SCTV. (Z-1)
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