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The Mystery of Calories That Escape Metabolism
It’s ingenious. Having found a way to separate calories from sweetness in human subjects, she will be able to measure which product does what. Everything is perfect, except that the experience is not going to go as planned.
The scientist expects the highest calorie drink to trigger the strongest brain response. After all, biologically, 150 calories are more useful to the body than 0, 37.5, etc. Yet it is the 75-calorie drink that generates the most noticeable burst of brain activity. How is it possible ? If the calories stimulate the desirability of the drink, the one that contains only 75 should produce a less strong surge of desire than the one that contains 150. However, we are witnessing the opposite. If calories have nothing to do with desirability, why is the 75 calorie drink more desirable than a 0 calorie drink? It does not make sense.
By dint of turning the problem in her head, Dana Small finally realizes that the key is in the 75. All the drinks were indeed prepared to taste the same as the one that contained this number of calories of sugar, and it is precisely the one that produced the most important cerebral response. Is there more than a coincidence here?
To answer the question, she turns to the body rather than the brain and wonders how each drink is metabolized by the body. To find out, the experiment is simple. Participants come to the lab, drink one of its drinks before being “connected” to an indirect calorimeter, a device used to measure the heat produced by the body – the values obtained make it possible to estimate the quantity of calories burned. This invariable reaction is called the thermic effect of food.
When the body takes in calories and uses them, it generates heat, just like a car engine heats up when it is running. The higher the calorie consumption, the greater the thermal effect.
In theory, at least, because that’s not what Dana Small observes. She vividly remembers the day the lab assistant showed her the first results. “I mightn’t believe my eyes,” she said. I knew right away that we had something new and exciting.”
A few days earlier, a young woman in her twenties participating in the study consumed the 75-calorie drink before being hooked up to the indirect calorimeter. At the expected time, his body produced a small heat spike indicating that the 75 calories were being burned.
A few days later, the same person drank the 150-calorie drink. At the calorimeter, we should have noticed a slight increase in the production of heat compared to that obtained with 75 calories. However, the data transmitted by the assistant seemed almost impossible: the calorimeter had measured nothing. As if the young woman had consumed no calories.
Which brings us back to this question: do you really have to count calories?