PRESIDENT Joko Widodo (Jokowi) emphasized the importance of adapting to the digital era in marketing Indonesian products. This is in line with the challenges of unstable global economic conditions.
“The global economy is currently growing slowly, only around 2.6% to 2.7%. Apart from that, global inflation, which is estimated to reach 5.9%, is one of the biggest challenges faced by many countries,” said Jokowi, quoted from Between, Thursday (10/10)
Not only that, tensions resulting from conventional wars and trade wars have also worsened the situation with various trade restrictive policies taken by countries.
Also read: Ten Years of MSME Success: Transcending Local Boundaries, Reaching the World Market
Apart from that, concerns about overproduction in China have also become a global issue, where cheap imported products from China are putting pressure on the domestic market, including Indonesia. In these conditions, the protection of local products is more important than ever.
Responding to these global dynamics, Indonesian companies are not remaining silent. One of them is CV Vies Indo Abadi, a company that has focused on the production of garment accessories since 1994.
This company is taking part in Trade Expo Indonesia (TEI) 2024 with the aim of expanding the reach of its products to international markets.
Also read: BNI Encourages Business Competitiveness with Digital Transformation
Edbend, Manager of CV Vies Indo Abadi, said that his company has been established for 25 years and focuses on producing export-quality local creations.
“Our products are very easy to apply, with complete colors and models and can be customized according to customer needs,” said Edbend.
He considered that the TEI 2024 event was a golden opportunity to introduce local products to the global market. S
Also read: Digital Technology Initiatives Can Build Globally Competitive MSMEs
As an exhibitor, Edbend hopes that this event can attract the attention of local and international buyers, as well as bring a good name to Indonesian products on the international stage.
The superior products from Vie’s Collection, such as garment accessories, fabric flowers, lace, ribbons and corsage brooches, have penetrated the Singapore and Malaysia markets, but it is hoped that through TEI 2024, the reach of these products can be expanded to more countries.
Optimism for Local Products in the Midst of Global Challenges
Through the TEI 2024 exhibition, CV Vies Indo Abadi not only hopes to expand the market, but also establish good business cooperation with international customers.
Also read: 80 Million Jobs Estimated to Be Lost, Effects of Digital Technology Development
With its superior products aimed at various fashion items such as Muslim fashion, shoes, bags and souvenirs, Edbend is optimistic that local Indonesian products have great potential to compete in the global market.
“We hope that, through this exhibition, Indonesian products can be more widely known, not only in the local market, but also at the international level,” said Edbend.
In facing global challenges, the active role of the government and local companies such as CV Vies Indo Abadi is very important.
By taking advantage of the digital era and international exhibitions such as TEI 2024, Indonesian products can continue to develop and strengthen their position in the global market, face pressure from cheap imported products, and maintain economic stability amidst global uncertainty. (Z-10)
#Adaptation #Digital #Technology #Important #Expand #Market #Reach