Activation – Groupe BPCE installs a giant “Paris 2024” display on the tower housing its head office

2023-11-02 10:26:22

First Premium Partner of the Paris 2024 Olympic and Paralympic Games, Groupe BPCE is showing its support in a big way with cladding on the facades of its head office.

The 3rd largest building in Paris, the BPCE East Tower located in the 13th arrondissement is adorned with the colors of Paris 2024 with a “masterful window sticker” which covers 11 floors over a surface area of ​​2,500m2 (height of 44 meters x 57 meters wide). High visibility for this partnership near the ring road, boulevard des Maréchaux… which will last until September 2024 as BPCE explains to us.

“Eight other Ile-de-France buildings also prominently display this partnership and highlight the support of the group’s brands – Banque Populaire, Caisse d’Epargne, Natixis Investment Managers, Natixis Corporate and Investment Banking, Banque Palatine and Oney – to a collective of 240 athletes including nearly 70 para-athletes. » adds BPCE.

credit: BPCE

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