2023-05-15 11:42:00
Action, the non-food “discounter” (store that seeks the lowest prices), continues to show strong growth in Europe. The brand is not necessarily renowned for the quality and durability of its products, but it manages to seduce with a large offer and very contained prices.
To continue its growth, and in parallel with the 210 stores already present in Belgium, Action has today launched its online store in Belgium. There will be, according to the press release, products different from those sold in its stores. For Joeri Sanders, responsible for Belgium and Luxembourg, “many products in the online store are larger than those in our stores“. We will therefore find, online, products such as garden furniture, tool trolleys, carpets, etc…
Two years ago, Action opened its first webshop in the Netherlands and today Belgium is the first country to follow suit. “As in the Netherlands, the objective is to complete the offer of our stores“, confirmed Joeri Sanders. “Our stores remain the engine of our growth strategy. We continue to invest heavily in them – through recent moves to Kortrijk and Lanaken and the opening of a brand new store in Calamine – and to recruit staff there.”
Action offers an average of 150 products on its new site, and new products will go live every Tuesday at noon. Purchases will be delivered to your doorstep within 3 to 5 working days.
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