2023-11-27 14:53:46
South America – The year 2023 was marked by artificial intelligence. Following this macro trend, Nissan launched the campaign Imagine2024 by Nissana multiplatform proposal that invites everyone to participate.
Starting from the premise “Artificial intelligence can imagine 2024, but it is humanity that will create it”, the Japanese manufacturer launched a website with images generated by artificial intelligence, which act as windows into a future that has not yet been written. The brand invites all those who wish to participate by writing a sentence regarding how they imagine the year 2024, and then putting it into practice. As a result, the experience is completed with innovative content, available to share on social networks, via WhatsApp or email. Additionally, 20 visually appealing wallpapers were made available for download.
To complement the digital experience, the action #Imagine2024byNissan It also has an impact on the offline environment. For Nissan employees in Argentina, Brazil, Chile and Peru, the company prepared an activation by placing displays in offices and factories. With a large 2024 represented on a white background, the instruction is that the company’s talents write directly on the piece how they imagine the next year.
The AI process
To generate images using prompts of artificial intelligence, the DALL-E 3 system was chosen, created by OpenAI (the same creators of ChatGPT). Photoshop’s new function, called Generative Fill, allowed us to expand images and create different formats. Finally, with Topaz Photo AI, it was possible to improve the quality and resolution of each element.
The action /Imagine2024 by Nissan It’s not just a corporate year-end campaign, but a window to think regarding a tomorrow full of possibilities. Everyone is invited to be part of this story.
About Nissan South America
A Nissan South America (NSAM) was created in 2020 as part of the Latin America – Americas region, following defining a global realignment plan for the company. This business unit comprises the administrative operations of four subsidiaries: Brazil (founded in 2000), Argentina and Chile (founded in 2015) and Peru (founded in 2018), with the aim of accelerating the development of the brand through a portfolio diversified range of products and specific strategies for the benefit of consumers in South America. Find out more on our official Nissan LinkedIn profiles Argentina, Brazil, Chile e Peru and also in podcast “Nissan On Air” no Spotify.
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