2024-01-20 15:44:07
The eleventh session of the “Etisalat MOTP” event, an alternative shopping concept that offers distinctive experiences, concluded following 10 continuous days of its unique activities, which began on January 5 and continued until January 14, 2024, during which it achieved a record number of visitors exceeding 157,500 visitors. During the Dubai Shopping Festival.
It has transformed Dubai Design District into a platform for the best fun brand activities, customized fashion, fun entertainment, delicious dining experiences, and much more.
Since its inception, the “Etisalat MOTP” event has provided unique and unparalleled experiences. This year, 42 local Emirati and regional brands led by youth participated in this year’s edition, with 24 brands presenting exclusive products, 90 stores, 270 stage shows, and 5 dance performances in an unprecedented experience. In addition, it included many attractive activities and wonderful decorations that were specially designed to suit the tastes of young people from Generation Z.
As a much-loved and sought-following element of the Dubai Shopping Festival, Etisalat MOTP has provided a platform for local businesses, including food and beverage, retail and many more, an opportunity to connect with new audiences and express their brand through pop-up markets, booths and events.
Shoppers enjoyed many delicious food and beverage experiences, wonderful concerts, exciting competitions and much more, in addition to an all-new event from the beloved cosmetics brand “Fenty Beauty”, which was founded by the international star Rihanna, where the all-new “Fenty Beauty Drive-In” event was held in the parking lot. the cars.
Which provided makeup lovers with the best products from the own brand and an exclusive look at the products that will be launched in the near future, in addition to elegant gift bags and free makeup sessions. This event enhanced the diversity, uniqueness and creativity found in “Etisalat MOTP.”
The Dubai Shopping Festival witnessed support from the main sponsor, Jumbo Electronics, and a number of strategic partners such as: Al-Futtaim Group “Dubai Festival City Mall”, “Festival Plaza”, Al Saif, Al Zarouni Group “Mercato”, Abdul Wahed Al Rostamani Group, “Bluewaters”, and “City Walk”, Emirates Airlines, “ENOC”, Etisalat by e&, Majid Al Futtaim “Mall of the Emirates”, “City Center Mirdif”, “City Center Deira”, Nakheel Malls “Ibn Battuta Mall”, and “Dragon Mart”. 2”, “Palm West Beach”, “Nakheel Mall”, “The View”, “The Beach”, and “The Outlet Village”.
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