Lipsticks have never been more popular than they are today, and one brand that specializes in them is pulling out all the stops.
According to the Circana firm, lipstick sales increased by 49% in 2022. 60 million consumers conducted its survey on the subject, in order to determine the best cosmetic of the type on sale on the market.
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A very large market
The lipstick market is so large today that it becomes difficult to make a choice. Depending on the shade and the desired effect, there are more than numerous options, so much so that it is easy to get lost. The formulas are multiplying, and some products contain quite controversial substances, such as, for example, mineral oils, derived from petrochemicals, or silicones.
They add hydrating hyaluronic acid, lipid agents to nourish, antioxidant vitamins, mattifying powder, etc.
The best lipstick
But then, where to turn? Often, we tend to think that expensive cosmetics are the best alternative, but this is not necessarily true. “Having worked as a quality manager for a private label brand, I can tell you that you can find cheap lipsticks of very good quality,” explains Marie Dehlinger.
The proof is in the pudding: 60 million consumers have pinned the lipstick Yves Rocher’s Glow Elixir as the best alternative! Its very low price of €24.95 remains affordable. Also, it has a good composition, and wins all the votes from the famous magazine. We note it pronto on our list!
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