More than 200 hotels around the world have already been certified by the SHe label. ” We are delighted to partner with SHe Travel Club and support their journey to improve the experience of female travelers. said Patrick Mendes, Chief Commercial Officer of the Accor group.
Maud Bailly, General Manager Southern Europe of the Accor group is also the co-president of its RiiSE network, which acts for gender equality, diversity and inclusion.
She adds : ” Taking care of its guests is part of Accor’s DNA; this collaboration therefore represents a new step forward making it possible to ensuring a safe and inclusive environment, for everyone, within our ecosystem. Welcoming, adapting and valuing differences are among the founding principles of our hotel ethics. »
One of the pilot hotels will be the Novotel Dubai Al Barsha, whose director is a woman, Alina Zapopadko, and who has achieved the highest level of labeling by putting the recommendations into practice. ” The Novotel Dubai Al Barsha is proud to display the Platinum label, which demonstrates its ongoing commitment to supporting players who innovate and reimagine the hotel experience to provide guests with exceptional stays. »
Through its global sustainability commitments (such as carbon neutrality by 2050, global removal of single-use plastics from guest experience in hotels, etc.) Accor Solidarity, RiiSE and ALL, Heartist Fund initiatives, the Group is committed to taking concrete action in terms of ethics and professional integrity, responsible tourism, sustainable development, solidarity commitment, diversity and inclusion.
The partnership is further evidence of this.
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