2024-08-29 14:26:45
Auchan Retail announced in a press release on Thursday that Guillaume Darrasse, currently deputy general manager of Auchan Retail, has been appointed general manager of the group, replacing Yves Claude, who remains president. The group noted that the 61-year-old still retains his position as president of Auchan Retail France. The grouping, which will come into effect in a few days, will not change the priorities Auchan decided 18 months ago. Instead, it aims to strengthen its rapid implementation », he added.
At the end of July, the dealer’s parent company, ELO Groupe, revealed a net loss of nearly 1 billion euros in the first half of 2024, requiring “ Strong reaction » According to the Group, in particular the reduction in sales territories, lower prices and better “ Operational Organization ”. Auchan Retail brings together Auchan’s food retail activities (hypermarkets, supermarkets, convenience stores, drive-thru, online sales).
“Reconnecting with traditional organizations”
« By reforming the two Managing Directors and the President of Auchan Retail Group, we are returning to the classic organization of the AFM (Association of the Mullizzi Family). This will allow us to ensure the deployment of the Vision 2032 developed by the brand and to accelerate the implementation of its strategic priorities in the coming months. », Yves Claude was quoted as saying in an Auchan press release on Thursday.
Guillaume Dallas has “ Auchan Retail’s mission is to accelerate the implementation of the six priorities previously defined by the brand: strengthening strategic markets (particularly through integrated operations in France, Spain and Portugal), repositioning prices, adapting the hypermarket format, optimizing product offerings, franchise development and improving operational efficiency “, there are clear regulations. Guillaume Darrasse, former deputy general manager of Système U and Teract, was appointed president of Auchan France in February.
1725146717
#Accelerating #priorities #Guillaume #Darrasse #appointed #CEO #Auchan #Retail
