AA Spectrum is co-documentary director Ronald Dick to launch the concept video of “Fear Not”, combined with AA Spectrum’s 2022 spring and summer series clothing, the shooting location is located in Nicosia, the capital of Cyprus, with Helge Mundt as the director of photography and editing, Jonas Edvin Kartens for music production.
The “Fear Not” concept video aims to discuss the step-by-step idea of ”life is like this, everyone is like this”, AA Spectrum hopes to express that everyone has different possibilities. By insisting on using the design language, insisting on the use of independently developed fabrics and tailoring schemes of different silhouettes, the brand impresses everyone who still maintains a strong vision of “self”, expressing the concept of fashion “possibility” and being loyal to oneself.