2024-01-30 06:54:14
This Monday, January 29, the paths of the Parc Floral hosted the last day of Playtime Paris. For three days, the show dedicated to the world of children, which brought together a little more than 300 brands, mainly fashion, but also decoration, childcare or cosmetics, experienced a rather positive dynamic, in an economic context and social which remains tense.
At the Playtime Paris – FNW show
“After a complicated summer edition, we are really very happy with this session. It is the return of a very good dynamic with more exhibitors, more visitors, particularly Americans and Asians”, explains very enthusiastic Chantal Danguillaume, the director of Playtime shows. But she nevertheless emphasizes that “a show being at a moment in time” we must wait until the end of the commercial season to draw a complete assessment.
On the very colorful stand of the fashion brand for the whole family World Of Pop (WOP), it is also time for satisfaction. “This is the best post-Covid edition, we are getting back into good momentum. We have worked really well,” says Éloise Pulby, co-founder of the brand, who specifies that between their participation in the Who’s Next show last week and that of Playtime, more than ten new accounts were opened.
Founded in 2022 by four former employees of the Kidiliz group, experienced in trade fairs, WOP, which will soon open its second store in Annecy, has also just completed a fundraising campaign on the We Do Good platform. At Sticky Lemon, the Dutch label of backpacks and small tangy accessories, it’s time for something new. The brand born in 2016, which highlights that Sunday was particularly busy, presented its first ready-to-wear capsule. A collection in its fun and colorful image, composed of sportswear pieces as the Olympic and Paralympic Games approach, which will be marketed from spring.
At the Playtime Paris show in January 2024 – FNW
“The July edition of Playtime is more important for us, but we still always come in winter because there are customers who need swimsuits all year round,” explains Olivia Baume who co-founded Lison Paris with his sister Alexandra Baume in 2015. Today the brand, which is aimed at little girls, boys and women, is present in 100 resellers and has just signed a partnership with Le Club Med. The brand is thus present in 12 clubs and will soon be present in 18. “The hotel industry is a network which is important because it allows us to free ourselves from seasonality,” explains Olivia Baume.
In another universe, Natalys participated for the second time in the Playtime show. With fifteen stores under the brand in France, the birth specialist, which belongs to the Générale pour l’Enfant group whose two other brands Du Pareil au Meilleur and Sergent Major are in receivership, wants to attract multi-brands.
On the trend side, the Fashion Snoops office chose to highlight Cocoon and Erupt. Two diametrically opposed trends; the first offering a soft colorama and mixtures of materials, inviting a certain slow life, and the second with volcanic colors and outdoor pieces “an apocalyptic trend but nevertheless optimistic to face all situations”, explained the representative of Fashion Snoops during a conference.
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