A Tik Tok video causes ‘cucumber’ shortage in European country – Life & Style

A tic-tac-toe trend that has gone viral in the European country of Iceland has created a shortage of cucumbers. After the video came out, the demand for kheers has increased tremendously and supermarkets are facing difficulties in supplying kheers.

The demand for cucumbers increased when social media influencers started sharing a salad recipe based on cucumber, sesame oil, garlic, rice vinegar and chili oil.

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This salad recipe became so popular that the country’s farmers are unable to meet the growing demand for cucumbers.

Also, schools are reopening after the summer holidays, putting additional pressure on supply, with social media trends also playing a part.

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Experts say that if this trend had been popular at the beginning of summer when cucumber production was at its peak, there would have been no sense of shortage.