2023-09-23 10:20:53
September 23, 2023 at 12:20 p.m. by Emmanuel Bernard
“The story continues” between PSG and Hisense.
Hisense, the global electronics and appliances company general public, extended for two years his sponsorship of Paris Saint-Germain. The agreement between the two organizations, which began their global partnership in August 2020, will last until the end of the 2024-2025 season.
Three more years for Hisense and PSG
“We are delighted to continue our adventure with Hisense, a company that shares our philosophy. Innovation is at the heart of our collaboration and our determination to continue to enrich the experience of our customers and fans beyond the screen”rejoices Marc Armstrong, Chief Revenue Officer at Paris Saint-Germain.
“The relationship with Paris Saint-Germain is an integral part of Hisense’s sporting strategy”continues Catherine Fang, executive vice president of Hisense International. “We believe that through this partnership we can continue to create the best possible home viewing experience for the Parisian club and its fans around the world.”
Sponsorship registered as an “official partner”
This partnership, estimated at nearly 5 million euros annually, allows Hisense to benefit from the global visibility of Paris Saint-Germain, which has more than 200 million fans on social networks. In return, the Parisian club benefits from Hisense’s cutting-edge technology, including its integrated sports mode, which provides an optimal viewing experience for football matches.
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