The tourism specialist Greg Richards believes that the way to end the tourism phobia that exists in cities like Barcelona and other points of Catalonia involves creating cultural products that appeal to locals and visitors alike. In a conference at the University of Girona, Richards believes that so far cultural tourism has been promoted through museums and the exploitation of historical heritage, but that this strategy has ended with a disaffection among citizens towards tourism, instead of seeing it as a benefit to the economy. The expert in the field of tourism also believes that the influx of tourists ends up negatively affecting the experience of the visitor and therefore a balance must be sought.
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