The captain of the Argentine national team, star Lionel Messi, contributed to a huge jump in sales of the Qatari bisht in the shops of the capital, Doha, after winning the 2022 FIFA World Cup. The French newspaper L’Equipe revealed that the bisht that Messi wore at the moment of lifting the World Cup increased its sales significantly among the masses. Argentinean the day after the coronation of tango. The newspaper pointed out that one of the bisht shops in Doha used to sell 8 to 10 pieces per day of this traditional Arab abaya, and these sales rose to 150 copies the day after the coronation of the Argentine national team. L’Equipe also concluded its report that the sales included 3 replicas of the “bisht” worn by Lionel Messi, made of Japanese cotton and German gold thread, at a value of approximately 2,000 euros. This, and the snapshot of Messi’s coronation in the Qatari Bisht, sparked a state of controversy, between a supporter and an admirer of the idea, in exchange for widespread objection through the media and newspapers in Europe.