2023-06-10 10:44:59
Professional real estate The creation of this new campus is part of Societe Generale Morocco’s Jossour 2025 strategic plan, which aims to pool the operational management of its real estate assets, while supporting the expected growth of its activities in the years to come.
The end of 2025 is the deadline set by Société Générale Maroc to deliver its real estate campus. The banking group has chosen the new urban address “Casablanca Finance City” to build its prestigious project. Ultimately, this new building complex should accommodate around 2,000 employees. It will bring together part of Societe Generale Morocco’s teams and those of its pooled expertise platforms.
Construction work on the campus started in early February for delivery by the end of 2025 at the latest. architecture launched by the bank for the realization of this project. “With its innovative and eco-responsible design, the new CFC campus reinforces the positioning of the Group’s benchmark employer brand, centered on innovation and sharing.
It is a real vector of development that will allow the bank to better convey its values and ambitions,” said Ahmed El Yacoubi, Chairman of the Societe Generale Morocco Management Board, Morocco Region Director. This new real estate complex will be erected on a plot of 6,934 m2 with a building area of 31,200 m2 (Global floor area). It should bring together part of the bank’s teams and those of its pooled expertise platforms. It should be noted that the creation of this new campus is part of Societe Generale Morocco’s Jossour 2025 strategic plan, which aims to pool the operational management of its real estate assets, while supporting the expected growth of its activities in the years to come. come.
Referring to Société Générale, this large-scale project is therefore an integral part of the bank’s real estate strategy, already illustrated by the overhaul of its various agencies: Flagship Agency, Business Center, PRO-TPE Agency, and by the renovation of the bank’s Bd Abdelmoumen headquarters in Casablanca and the historic Bd Mohammed V headquarters. This set of interconnected buildings is intended to be a place for meetings, creation and co-construction. By bringing together the technology, innovation and delivery hubs in a single property, Societe Generale Morocco is strengthening the synergies between its subsidiaries but also maintaining its level of attractiveness to expert profiles, particularly those from the IT fields.
In line with the Societe Generale Group’s commitments, this project is part of an approach to urban integration and quality of professional life: the building with the OsmoZ* label and the exceptional HQE certification aims to perfectly meet expectations in terms of well-being at work and compliance with the highest standards in terms of the environment and architectural construction. The CFC campus is designed around an architecture that uses noble, organic and natural materials: earth, glass and wood.
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