A prestigious American university holds a Gwanghwamun alumni reunion?… The reason why prominent figures gathered in Korea

New York University Pan-Asian Alumni Association
First conference held in Korea
Jang Dae-hwan, Chairman of Maeil Kyungjae, Keynote Speech
Emphasizes strengthening of ties with KAIST, etc.
Linda Mills, President of New York University, attends
Half of the attending alumni are foreign alumni
“The greatest success ever, thanks to Korea’s popularity”

news/cms/202409/08/news-p.v1.20240908.4b798edcfd3144c0ace6b560a9b65137_R.jpg" data-width="2835" data-height="1566"/> Enlarged photo Jang Dae-hwan, chairman of Maeil Business Newspaper Group, is giving a keynote speech at the NYU Pan-Asia Alumni Conference held at the Four Seasons Hotel in Seoul on the 7th. Reporter Lee Seung-hwan

The first pan-Asian alumni association of New York University in the United States was held in Korea. The attendees emphasized that New York University, which has recently expanded its collaboration with Korea in various fields, will become a bridge for the Korea-US research alliance. They also discussed ways to continue and develop the status of Korea that has been raised through the Korean Wave.

The NYU Pan-Asia Alumni Association announced this on the 7th at the 2024 alumni reunion held at the Four Seasons Hotel in Seoul. NYU President Linda Mills said in her opening remarks, “NYU has a historic partnership with KAIST,” and “We will strengthen ties with the Pan-Asia region through KAIST, NYU’s Asian cooperation hub.” She continued, “I feel proud as a global university that the alumni event held in Seoul was so successful.”

New York University is continuing its close cooperative relationship with KAIST by signing an ‘AI/Digital Business Partnership’ and operating a joint campus in New York. KAIST President Lee Kwang-hyung also attended the event and expressed his will to cooperate.

On this day, Chairman Jang Dae-hwan of Maeil Business Newspaper Group, who gave the keynote speech, also introduced that “the two universities have created joint programs from undergraduate to post-doctoral level, and are collaborating in various ways such as sharing various research groups and exchanging researchers.” In May, the Korean government signed a memorandum of agreement (MoA) to establish a ‘Global AI Frontier Lab’ at New York University. Chairman Jang also introduced Korea’s achievements, starting from the so-called Miracle on the Han River, with economic and industrial development, and leaping to the world’s top level in culture, defense, and science and technology.

The event consisted of keynote speeches by NYU alumni and three panel discussions, the second of which was titled “Exploring K-Pop and Korean Culture as a Global Phenomenon.”

Lee Joon, the founder of LYD, an Asian content distribution company that supplied works such as “Doctor Prisoner,” emphasized that Korean content companies should be able to generate more profits through works that have gained global popularity. “I want to ask if they are satisfied with supplying works to Netflix and receiving only a small profit,” he said. “American studios are good at capitalizing on works by expanding them into package tours and musicals, and Korean content companies should also generate profits by merging with various industries.”

The representative said that in order for Korean culture to continue to succeed globally, it is necessary to think about how to convey it in English from the time content is produced. He said, “When translating Korean content to provide it to English-speaking countries, I think about what accent to use for each character, such as a British accent or a New York accent. This is to convey the atmosphere of the Korean lines as much as possible.” He added, “If we consider this from the content production stage, the communication will be better.”

An alumni association official said, “The alumni event is held in cities across Asia every year, and this year’s event, which was held for the first time in Korea, had the highest number of alumni ever, with about 400 alumni attending,” adding, “About 200 of them were foreign alumni. This seems to be a reflection of the high popularity in Korea.”

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