A pop culture icon, the Walkman is advancing among portable audiophiles resisting the smartphone. Sony’s NW-A306 democratizes this universe promising to improve the mediocrity of our music streaming. We tell you everything.

“All the same, we have quite a few customers who play with these audiophile DMPs, including at the extreme high end with models ranging from 3 to 4,000 euros. Now, we don’t sell fifty of them a year, but we flowed steadily last year” notes Willy Stiers, salesman at New Music, in Flagey, a distinguished hi-fi brand from Ixelles. “Obviously, the clientele is not in their twenties, but sometimes thirty-somethings are interested. But personally, I think that this category will remain a niche segment in the coming years”.