After a deal with an American space startup creative agency Moon But plans to sell space for ads.
California-based Astrolabe already has an agreement with SpaceX, under which the advanced starship The rocket Through the earth’s natural Satellite I will send my jeep-sized rover.
The Flex Moon rover might launch as early as 2026. However, both the Starship Rocket and the Moon Vehicle are still under development.
A deal between Astrolabe and agency Group of Humans will allow brands to advertise on the moon buggy.
‘Brands can get attention by running their ads in places like space, where there is no atmosphere and gravity is weak,’ Rob Noble, founder of Group of Humans, told The Times.
‘By testing your products in extreme conditions, you can learn and show customers how durable they are.’
Astrolabe claims its rover is the largest and most capable rover ever to land on the Moon, capable of carrying 1.5 tons of cargo and traveling at up to 24 km/h (15 mph).
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The startup believes the vehicle will be used to help establish a human settlement on the moon.
NASA hopes to establish a permanent presence on the Moon as part of its Artemis mission.
According to the estimates of the European Space Agency, by 2040, the size of the economy related to the moon may reach 142 billion euros.
It’s not the first company to propose advertising in space. In 2019, soft drinks maker PepsiCo said its Russian subsidiary had agreed to partner with space startup Start Rocket.
The idea was to use a number of microsatellites to display the company’s logo in low-Earth orbit so that it would be visible over wide areas of the Earth.
The proposal led to some calling for a boycott of PepsiCo products to prevent the multinational corporation from creating ‘space pollution’.
PepsiCo eventually abandoned plans to use billboards in orbit. However, the StartRocket startup still appears to be working on the project.
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2024-07-15 10:30:49
