2023-12-01 19:57:56
According to Diario Sport, Barça would no longer be satisfied with its partnership with Nike and would discuss with other brands including New Balance or Puma.
It is one of the most legendary partnerships in the history of football. Nike and FC Barcelona, it’s a story that has lasted since 1998 but which might end soon according to the Catalan newspaper Sport Newspaper. We know the reliability of Spanish news regarding football rumors, this information should obviously be taken with a pinch of salt.
The normal game of consultations and negotiations
A media release that should rather be interpreted as the acceleration of negotiations between the club and the various equipment suppliers, with a little bit of pressure from Barça towards Nike. Because even when a club says it is satisfied with its equipment supplier, it is good practice to listen to the competition. In our recent interview, Thibaut Chatelard, Marketing and Revenue Director of AS Monacoexplains to us that the club, at the end of its contract with Kappa in 2025, will launch a market consultation. “Kappa is fully aware and the brand managers, with whom we have an excellent relationship, understand the club’s desire to explore the market. We are also in a very good dynamic with Kappa because, season following season, we are increasing our sales of merchandising and jerseys quite significantly, which is rather a good indicator of a relationship that works well between a club and its equipment supplier. “.
The contract which binds the American firm to the Catalan club runs until 2028. A 10-year contract which at the time of its announcement was estimated at a maximum of €155M per season with all potential bonuses included. Although it is one of the most lucrative partnerships in the world for a football club, Joan Laporta believes he can earn much more according to the Spanish media.
Barcelona are reportedly no longer satisfied with Nike’s services, complaining for example regarding the quality of certain designs or processes. For its part, the swoosh brand believes that these delays in decision-making are due to the Catalan club. Enough to create tensions in each camp. Joan Laporta would therefore have taken some information from New Balance or Puma, still according to Sport Newspaper.
Footy Headlinesa site renowned for football equipment leaks, wants to calm things down by specifying that FC Barcelona is the only club equipped by Nike to receive the models of next season’s training outfits six months in advance.
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