2023-08-05 15:11:23
A month following Meta launched the Threads application, the frequency of clamor among users decreased, as its reputation declined significantly, and it lost regarding 80 percent of its daily active users, according to identical data issued by two separate data analysis companies.
Threads’ ability to attract users declined, according to the data, as the time users spent on the app decreased.
Data from the two companies said that the number of users who log in each day on the app has steadily decreased just one month following its release.Gizmodo“.
SimilarWeb, a digital intelligence platform, said it had collected data showing that daily active users on Threads were around 49m just two days following launch.
But by August 1, that number was just over 9 million.
The level of interaction has also decreased within the application, as previous data shows, for the site “web simulatorTime spent on the app peaked on July 6 at regarding 14 minutes per day, but fell to just 2.3 minutes by August 1.
David Carr, a director at analytics firm SimilarWeb, said the app set a record for user stay on it, in the US, when it reached around 20 minutes upon launch, but is now stable at around 3 minutes for US users.
It was a news networkCNNCiting market research firm Sensor Tower, the number of daily active users on Threads has dropped by 82% from its July 5 launch to July 31.
According to Sensor Tower, the app had around 44 million daily users at its inception, as many people sought a real alternative to Twitter.
But by the end of the month, it had only had 8 million visitors.
The same company told CNN that the number of daily users is dropping by regarding 1% each day.
And she stated that her data indicates that participation and interaction in the application also decreased to only regarding 2.9 minutes per day, compared to 19 minutes earlier in July.
In contrast, Meta CEO Mark Zuckerberg said last month that the company is “seeing more people coming back every day than we expected.”
He added that they were “focused on keeping what was achieved and improving on the basics” before trying to grow the app more broadly.
With its launch, the troublemakers of “Threads” considered the biggest challenge to what was known as “Twitter” or “X” and its owner, Elon Musk, who has so far succeeded in repelling any potential competitor from similar applications and sites that have emerged such as “Blue Sky” and “Mastodon”.
1691256395
#month #launch. #Threads #application #reach
