Exceptional growth, recognized by The NPD Group, which awarded Pokémon three trophies at the last Nuremberg Toy Fair, as “World’s No. 1 Toy Brand”, “Europe’s Most Profitable Toy Brand” and ” Most lucrative brand of games and puzzles in Europe”. Indeed, Pokémon maintained its position as the top toy brand in France, Belgium and the Netherlands, and reached its highest annual position in the United Kingdom, Germany and Italy, according to figures recorded by the panelist.
In France, the franchise ranked No. 1 toy brand for the second consecutive year, with sales almost twice that of the No. 2 brand and growth of 14?% vs 2021. Marque la most successful of the Top?15, Pokémon also had 14?products in the Top?50 of the best sales of the year.
“Worldwide” growth
Pokémon also achieved the best annual position in its history in Germany, the United Kingdom and Italy. No.?4 in Germany (from No.?9 previously) thanks to a growth of 44?%, it was also the best performing brand in the Top?15 and had two products in the Top?50 toys in terms of income. In the UK, Pokémon was No. 4 (up from No. 7 a year earlier) and, in Italy, the franchise appears for the first time in the Top 15 with the strongest growth of the brands present there : +101?% year-on-year.
In terms of supply, the extension ” Scarlet and Violet » The trading card game, due out March 31, features a revamped take on the Pokémon-ex game mechanics, and also marks the debut of the Teracrystal Pokémon-ex with unique textured artwork showcasing their Teracrystal Type. Added to this are Jazwares “Clip ‘N’ Go” battle figures, plushies and belt, and Mattel’s Mega construction playsets.
For the record, the Pokémon phenomenon is 440 million video games sold worldwide, more than 22 billion collectible card games delivered in 77 countries and regions in 13 languages, more than a billion downloads worldwide. world of the Pokémon GO mobile game since its launch in 2016, more than 1,000 episodes of the anime series aired in 177 countries and regions in more than 30 languages, spread over 25 seasons.
