2024-10-24 13:10:00
Bluegreen & UGolf, leaders in the field of golf in Europe, launched this month “Off Golf”, a new innovative sports entertainment concept unique in France. Offering more conviviality, more music and just as much golf, this new gaming experience was inaugurated on the Bluegreen golf course in Rueil‐Malmaison on October 9.
With a desire to democratize golf, Bluegreen & UGolf offer with this new concept, an entertainment venue that is inspired by American leisure activities to offer a festive atmosphere. With modular spaces, this concept offers a friendly experience where friends, families and colleagues can meet for moments of relaxation for the organization of private events, theme evenings or even tournaments between friends.
To accommodate this new concept, the Rueil‐Malmaison driving range is being transformed and offers illuminated and interactive targets, as well as a permanent bar upstairs. Visitors will be able to enjoy 9 themed relaxation areas equipped with Toptracer Range technology. This technology allows, thanks to its cameras, to obtain ballistic data with unique precision and players can thus follow their shots in real time and participate in numerous challenges. The proposed virtual courses will transport players to the four corners of the world and offer challenges in augmented reality. In partnership with Callaway Golf, the world’s leading manufacturer of high-end golf clubs and balls, all spaces will be equipped with clubs from the chevron brand to allow everyone to enjoy this experience in exceptional conditions.
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#launch #Golf #Bluegreen #golf #RueilMalmaison
**Interview with Jean Dupont, CEO of Bluegreen**
**Editor:** Thank you for joining us today, Jean. Bluegreen and UGolf recently launched an exciting new concept called “Off Golf.” Can you tell us a bit about what Off Golf is and how it differs from traditional golf experiences?
**Jean Dupont:** Absolutely, and thank you for having me! Off Golf is designed to create a unique sports entertainment environment that makes golf more accessible and enjoyable for everyone, regardless of their skill level. Unlike traditional golf, which often requires a certain level of equipment and expertise, Off Golf integrates various activities and games inspired by golf, all set in a social and relaxed atmosphere.
**Editor:** That sounds intriguing! What kind of activities can visitors expect to participate in at Off Golf?
**Jean Dupont:** We’ve created a variety of engaging experiences, including interactive golf simulators, mini-games, and skills challenges. We also have themed events and competitions that bring a social element to the experience. It’s all about having fun while enjoying the spirit of golf, whether you’re a seasoned player or a complete beginner.
**Editor:** That’s a fantastic approach! What motivated Bluegreen and UGolf to launch this concept right now?
**Jean Dupont:** We noticed a growing interest in golf, especially among younger audiences, but many found traditional golf to be intimidating or time-consuming. With Off Golf, we aimed to break down those barriers and create a more welcoming environment. Additionally, post-pandemic, people are looking for more social and outdoor activities, and we believe Off Golf meets this demand perfectly.
**Editor:** It seems like a timely innovation. How has the initial response been since the launch?
**Jean Dupont:** The feedback has been overwhelmingly positive! People are excited about the unique activities and the opportunity to socialize while enjoying golf-inspired fun. Our goal is to build a community around Off Golf and cultivate a love for the sport in a more relaxed setting.
**Editor:** That’s wonderful to hear! Do you have any future plans for Off Golf beyond its initial launch?
**Jean Dupont:** Yes, absolutely! We plan to expand to multiple locations throughout France and potentially across Europe. Additionally, we’re working on collaborations with local businesses to host themed nights and events that further enrich the Off Golf experience. Our vision is to continue evolving and adapting to what our guests want.
**Editor:** Thank you for sharing this exciting news with us, Jean. It sounds like Off Golf is set to become a game-changer in the sports entertainment landscape in France!
**Jean Dupont:** Thank you for having me. We can’t wait for everyone to come and experience Off Golf!