2023-12-18 13:34:29
“We have received a report regarding forced supply of sauce at high prices.”
“Same price as the franchise… I’m so disappointed.”
Photo = Baek Jong-won, CEO of The Born Korea YouTube capture Baek Jong-won, CEO of The Born Korea, expressed his disappointment when reporting the fact that he had been reported through ‘National Newspaper’ by an anonymous citizen believed to be a merchant at Yesan Market in Yesan-gun, South Chungcheong Province.
On the 18th, a video of a meeting between CEO Baek and Yesan Market merchants that took place on the 29th of last month was uploaded to CEO Baek’s official YouTube channel. Yesan Market was revived by CEO Baek, who was from Yesan, through a mutual agreement with Yesan County, and quickly became a ‘hot place’. It was also selected as an example of an excellent regional development project by the Ministry of Land, Infrastructure and Transport this year.
In the video, CEO Baek said, “I don’t know who did it, but it is said that he left a message on the Kookmin Newspaper, saying, ‘They are forcing people to receive sources and products supplied by The Born Korea and selling them at a high price.’ “I’m afraid people will say, ‘You did that to make money,’ so I’m trying to make it clear,” he said. Photo = Baek Jong-won, CEO of The Born Korea YouTube capture Photo = Baek Jong-won, CEO of The Born Korea YouTube capture CEO Baek continued, “The sauce we send to (market) owners is the same price as the franchise stores. We also provide some products at the same price.” “There are some items that need to be sent specifically here, and the purchasing manager said they would put a knife to his own neck, but he said it was cheaper than the lowest price,” he emphasized.
He said, “I feel like I’ve explained it up to this point, but I’ll just complain. I’m so sorry. I feel a huge sense of betrayal from my perspective. Would I have developed a menu just to sell the sauce? If possible, I’ll make it easy for beginners.” “It allowed us to cook and use our favorite sauces. If we were doing this to make money, it would be much better for me to hire employees and expand the number of direct stores,” he complained. Photo = Baek Jong-won, CEO of The Born Korea YouTube capture He said, “I’m dying to feel sorry for our employees. If the employees had been put in the positions where (mayor) bosses should be, they would have worked much better and made a lot of money.” He added, “I, too, have seen far in my own way. My ship.” He reacted angrily, saying, “Filling up my family’s stomach is not a good thing. I wanted to show that even if there is no connection between Baek Jong-won and The Born Korea, there is an opportunity anywhere.”
Finally, he said, “Now it’s up to the bosses to make their own decisions. From now on, no matter what problem arises, we will just handle it according to the principles.” He added, “For the past few months, it was cheering, saying, ‘I hope you do well. Do well,’ but (now) it’s a threat.” “If it collapses here, everything I’ve invested so far will be lost. I have no choice but to make a decision,” he said, raising his voice.
Hong Min-seong, Hankyung.com reporter mshong@hankyung.com
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