2023-04-26 14:43:56
26 avril 2023
The Mattel brand has just announced the release of a new Barbie doll, carrier of trisomy 21. The National Down Syndrome Society in the United States welcomes this approach, for better visibility of patients.
175. This is the number of Barbie models available on the market. A doll that evolves with the times since we are far from the sanitized blonde of the beginnings. Today, the Mattel brand seems eager to highlight minorities, disabilities, pathologies, etc. Thus it is possible to find dolls with vitiligo, others who use a wheelchair or a prosthesis, a doll equipped with hearing aids, etc.
Today, a new model is released, affected by Down syndrome, in other words, trisomy 21. This model introduces a new face shape, rounder, smaller ears, slightly slanted almond-shaped eyes. The doll’s palms even feature a single line. Features often typical of Down syndrome.
The coat colors, yellow and blue, are associated with Down Syndrome awareness. Even the necklace plays with symbolism since it represents three turned chevrons evoking the three copies of the 21st chromosome.
Inclusion through play
« One of our goals is to encourage children to play with dolls that don’t look like them says Lisa McKnight, Executive Vice President and Global Head of Barbie. & Dolls at Mattel. ” We are proud to present a doll with Down syndrome to better reflect the world around us and reinforce our commitment to celebrating inclusion through play.. »
A philosophy hailed by the National Down Syndrome Society in the United States. Company which moreover was consulted for the realization of the doll. ” It means so much to our community, who for the first time can play with a Barbie doll that looks like them. », rejoices Kandi Pickard, president of the Company. ” This Barbie reminds us that we should never underestimate the power of representation. This is a huge step forward for inclusivity. »
A recent study from Cardiff University has shown that playing with dolls contributes to child development because it can facilitate social interactions and promote empathy.
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