This event is back in force in 2022, with a topical theme, which is deliberately in line with the new model of national development, namely, to promote national skills, talents and know-how, they indicated. during a press conference devoted to the launch of this edition.
In this context, the concept of “nation branding” has been placed at the heart of national economic recovery strategies, a real catalyst that will ensure a major dynamic for the recovery of our national economy, both on the local and international markets.
Speaking on this occasion, Anouar Sabri, president of the Association “Les Impériales”, affirmed that the role of the Marketing and Communication sector is undeniable in the contribution to the promotion of national competitiveness and the promotion of Brand “Morocco”. “The theme of this 5th edition, which we have entitled “Morocco Tomorrow: Brands ⦁ Culture ⦁ Talents ⦁ Tech” will be broken down into different axes, by creating the link with the sector, by connecting the market to the major trends in marketing, digital and new technologies, by rehabilitating the cultural dimension of production, by promoting its professions and talents and by being forward-looking, in particular by highlighting the new wave of Web 3.0 and the metaverse”, said he added.
With a rich program and an audience of national and international experts, the 5th edition “les Impériales 2022″ innovates, with different original formats: TV set, quick talk, keynotes, panels and workshops around this theme of the future. At the top of the highlights of these days are the opening ceremony (Morocco Tomorrow), the presentation of the study ‘Moroccans and the made in Morocco’, the “Love Brand” Evening (Awarding of the Love Brand and The good pitch) and the Gala Evening (“Les ÉTOILES” awards ceremony).
The celebrities, brands, agencies and campaigns that stood out during the year 2020-2021 will be awarded during the “Les Étoiles” Gala evening, the climax of this rich and rewarding edition.
Participation in The Stars Awards is now open to brands, agencies, in-house marketing teams, designers, consultancies, PR agencies, charities and all other organizations that have provided exceptional marketing in 2020 and 2021. Subscriptions must be submitted online on the event’s official website: www.lesimperiales.com.
During the week of the event, the “archyde news and Media Museum” will return to Casablanca to provide an overview of the objects that have founded the history of this sociological art in Morocco. From its birth to its most recent creations, the Museum’s collection bears witness to the richness and evolution of Moroccan and media culture.
Following each edition, the Association Les Impériales retraces all the scientific content developed throughout the event in its book L’Essentiel. This summary covers most of the themes and conferences covered during the event, as well as the detailed case studies of all the campaigns submitted.
With nearly 3,000 Moroccan and international participants in previous editions, in 2019 and 2020, the annual event “Les Impériales” has successfully established itself as a meeting point for the various actors in the Marketing, Communication and Media sectors. , whether advertisers, agencies, brands or independents. It is on the initiative of the Association Les Impériales that the eponymous event has become, over the years, one of the flagship national sectoral meetings of the year. A sector made up of more than 8,500 SMEs and representing a turnover of nearly 12 billion DH/year, one of the strong links of the national economy.
The “Les Impériales” association was created in 2018 with the aim of federating the efforts of a large sector bringing together several professions, in particular those of communication, media, marketing and digital transformation.
Since its creation, the Association “Les Impériales” has endeavored to create and stimulate projects of public interest and to build bridges of communication between public actors and the various components of the private sector in the fields of marketing, communication, information technology and other professions.
