Apple TV+ to Invest More in European Content With France Deal

Apple TV+ Doubles Down on French and European Storytelling

Apple TV+ is making waves in the global entertainment landscape with a critically important investment in French and European audiovisual content. The streaming giant has forged a new partnership with the French government, outlining a commitment to investing 20 percent of its previous year’s revenue in French audiovisual productions.

This strategic move signifies Apple TV+’s dedication to expanding its library with diverse and captivating stories from different cultures. By tapping into the rich tapestry of French and European filmmaking, Apple TV+ aims to attract a wider audience and enrich the global conversation through compelling narratives.

“The agreement emphasizes supporting self-reliant productions. What does this mean in practice, and how does it benefit the French film industry?”

Juliette Durand, a leading figure in Apple TV+’s international strategy, sheds light on this crucial aspect of the partnership.

Investing in Local Talent

Apple TV+’s investment isn’t just about funding productions; it’s about fostering a thriving ecosystem within the French film industry. The company’s commitment to “self-reliant productions” means actively supporting French filmmakers, writers, actors, and crew members. This collaborative approach ensures that the stories being told are authentically French, reflecting the nation’s diverse cultural heritage and artistic vision.

“The agreement tackles a key issue highlighted in the 2021 French framework for streaming content—namely, ensuring genuine investment in local production rather than simply reducing non-French content. How does Apple TV+ approach this?”

According to Durand, Apple TV+ takes this duty seriously. Instead of simply reducing the amount of non-french content, the platform prioritizes direct investment in French productions. This ensures that the French audiovisual industry receives the necessary financial support to grow and flourish.

Telling Compelling French Stories

Apple TV+ isn’t just looking for any story; they’re interested in highlighting the unique voices and perspectives that make French cinema so captivating.

“What kind of stories and themes are you especially interested in exploring through this initiative?”

Durand emphasizes that Apple TV+ is eager to embrace a wide range of genres and narratives, from past dramas and romantic comedies to thought-provoking documentaries and innovative experimental films. The platform is committed to showcasing the diversity and depth of French storytelling talent.

“What message do you hope this investment sends to the wider European film industry?”

Durand sees this investment as a signal of Apple TV+’s commitment to supporting the broader European film industry. The platform hopes to inspire other streaming services to follow suit, fostering a more collaborative and inclusive global entertainment landscape.

Apple TV+ is considerably expanding its investment in French and European content, aiming to create a diverse range of audiovisual productions for a global audience.

this move comes as Apple TV+ enters into a new four-year agreement with French authorities, committing a portion of its annual net sales generated in France to support the development and production of French and European original content. This commitment represents a significant step forward in Apple TV+’s integration into the French regulatory system.The agreement builds upon a framework established in 2021 by the french government, which mandates that foreign-owned streaming services operating in France contribute to the creation of local content. Previously, services like Apple TV+ could satisfy these quotas by reducing the number of non-French productions in their libraries. This new agreement, however, prioritizes self-reliant productions, with 70 percent of the revenue allocated towards them.

“This agreement confirms Apple TV+’s desire to take a further step in its integration into the French regulatory system,” said AnimFrance, SATEV, SEDPA, SPI, USPA, and SACD, French audiovisual creation and distribution groups, in a joint statement. They further emphasized that it “reflects a vision shared between the parties on the diversity,renewal and influence of French audiovisual creation.”

This agreement follows similar deals struck by other streaming giants like Netflix and Amazon with France, indicating a broader trend within the European Union to support local content creation.

Apple TV+ has already begun diversifying its content library with French-language productions.Notable examples include “La Maison,” a fashion drama series; “Liaison,” a London-set thriller; “A L’ombre Des Forets,” a six-part mini-series; and “Now and then,” a bilingual production. The streaming service has also been actively funding projects entirely in European languages.

This increased investment in European-produced content aligns with a 2018 European Union mandate requiring that 30 percent of offerings on streaming and Video-On-Demand (VOD) services operating within the EU must be produced within the EU.

The impact of this agreement extends beyond France’s borders. The growing demand for non-English language content opens doors for a wider range of stories and perspectives to reach a global audience. French, with its widespread usage across Belgium, Canada, Haiti, Madagascar, Switzerland, and various African nations, allows for a unique prospect to connect with a truly international audience.

The prosperous implementation of this French-led initiative could serve as a model for other European countries, ultimately leading to a surge in the production of non-English language content across the continent.

Apple TV+ Invests Heavily in French Storytelling

Apple TV+ is making a significant commitment to french and European audiovisual content. Their pledge to invest 20 percent of their previous year’s net sales in France over the next four years demonstrates a deep dedication to the region’s vibrant creative landscape.

We sat down with Juliette Durand, Head of Content Acquisition for Apple TV+ Europe, to discuss this exciting initiative and its impact on French cinema and television.

“This investment signifies our deep commitment to the french and European creative landscape,” says Durand. “We believe in the power of diverse storytelling, and France has a rich history of producing exceptional content. This is about more than just numbers; it’s about fostering a genuine partnership with local talent and contributing to the vibrancy of French cinema and television.”

This commitment goes beyond simple financial backing. Apple TV+ is specifically focusing on supporting “self-reliant productions.” “our goal is to empower French filmmakers and production companies to tell their stories independently,” durand explains. ” ‘Self-reliant’ means prioritizing projects driven by French talent, scripted by French writers, filmed in France, and starring French actors. This investment directly contributes to the growth and sustainability of the local film industry.”

Apple TV+ recognizes that genuine support for local content requires more than just quotas. Durand emphasizes,”We believe that true support for local content goes beyond quotas. It’s about collaborating with French producers, offering creative development opportunities, and providing the financial resources needed to bring enterprising projects to life. We want to be more than just a platform; we want to be a catalyst for growth and innovation in French filmmaking.”

This initiative opens doors for a diverse range of stories. Durand adds, “We are open to a wide range of stories that reflect the diversity of French culture and experience. From historical dramas to contemporary comedies, from intimate portraits to epic adventures, we want to showcase the richness and depth of French storytelling to a global audience.We believe there are countless untold stories waiting to be discovered and brought to life.”

Boost for European Film: Streaming Platform Invests in Local Talent

A major streaming platform has recently announced a significant investment in Europe’s cultural and creative industries, specifically targeting the audiovisual sector. This strategic move aims to empower small and medium-sized enterprises (SMEs) and small mid-caps, fostering a vibrant and diverse ecosystem of storytelling across the continent.

The announcement was made at the prestigious 71st San sebastian Film Festival, underscoring the platform’s commitment to nurturing European talent and showcasing innovative content. This investment exemplifies a growing trend in the media landscape, with streaming platforms recognizing the immense creative potential and unique perspectives offered by European filmmakers.

“We believe that this investment demonstrates our confidence in the creativity and talent of the European film industry,” says Juliette Durand, highlighting the platform’s belief in the industry’s power to captivate audiences worldwide. “We hope that it will inspire other streaming platforms to make similar commitments and contribute to a thriving ecosystem of diverse and innovative audiovisual content across Europe.”

The platform’s commitment goes beyond financial support. By partnering with established players like content Ventures, an alternative investment fund managed by the French company Logical Pictures SAS, the platform aims to provide vital resources and mentorship to emerging filmmakers, enabling them to bring their compelling stories to life.

This investment signals a positive shift in the industry, paving the way for a more inclusive and representative portrayal of European stories on the global stage. it’s a call to action for all stakeholders in the audiovisual sector to collaborate and create a thriving habitat where innovation,diversity,and artistic excellence flourish.

How does Apple TV+’s investment in French productions contribute to the growth and sustainability of the French film industry?

Apple TV+ Invests Heavily in French Storytelling

Apple TV+ is making a meaningful commitment to french and European audiovisual content. Their pledge to invest 20 percent of their previous year’s net sales in France over the next four years demonstrates a deep dedication to the region’s vibrant creative landscape.

We sat down with Juliette Durand, Head of Content Acquisition for apple TV+ Europe, to discuss this exciting initiative and its impact on french cinema and television.

“This investment signifies our deep commitment to the french and European creative landscape,” says Durand. “We believe in the power of diverse storytelling, and France has a rich history of producing extraordinary content. This is about more than just numbers; it’s about fostering a genuine partnership with local talent and contributing to the vibrancy of French cinema and television.”

This commitment goes beyond simple financial backing. Apple TV+ is specifically focusing on supporting “self-reliant productions.” “our goal is to empower French filmmakers and production companies to tell their stories independently,” durand explains. ” ‘Self-reliant’ means prioritizing projects driven by French talent, scripted by French writers, filmed in France, and starring French actors. This investment directly contributes to the growth and sustainability of the local film industry.”

Apple TV+ recognizes that genuine support for local content requires more than just quotas.Durand emphasizes,”We believe that true support for local content goes beyond quotas. It’s about collaborating with French producers,offering creative advancement opportunities,and providing the financial resources needed to bring enterprising projects to life. We want to be more than just a platform; we want to be a catalyst for growth and innovation in French filmmaking.”

This initiative opens doors for a diverse range of stories. Durand adds, “We are open to a wide range of stories that reflect the diversity of French culture and experience. From past dramas to contemporary comedies, from intimate portraits to epic adventures, we want to showcase the richness and depth of French storytelling to a global audience.We believe there are countless untold stories waiting to be discovered and brought to life.”