Lenovo is gearing up for a major year, fueled by the growing demand for AI across various sectors. Rob Cato, Lenovo’s Channel Chief, believes AI presents a transformative opportunity for both Lenovo’s partners and customers.
“AI offers the partners a huge opportunity to really sit down and consult with their customers in a new and different way, and opens up new opportunities for them in terms of services,” Cato told CRN. “Lenovo has got the depth and breadth of the portfolio, not only on the client side, but as you start to move into the data center and even the services around that. So we’re super excited about it.”
Lenovo’s expansive portfolio, ranging from AI-powered PCs to robust data center solutions, empowers partners to offer comprehensive AI solutions tailored to each customer’s unique needs. Cato emphasizes this point, saying, “With the Lenovo 360 program, they’re able to tailor that around their AI journey. Both the partners as well as the customers are taking that same journey. And so we’ll have some very curated content and capabilities that we can provide, collaboration materials, for them to be able to help their customers as they start down that journey.”
Recognizing the vast potential of the market, Lenovo strategically positions itself for growth in 2025. Leading the PC market share, the company anticipates benefiting from a significant refresh cycle anticipated for the global 1.5 billion PCs currently in use.Additionally, Lenovo is investing heavily in its data center presence, expanding its liquid-cooled server lineup and pursuing a pivotal acquisition: storage powerhouse Infinidat.
The company’s confidence in sustained growth stems partly from the predicted surge in AI adoption, which necessitates more powerful computing capabilities. With 80 percent of Lenovo’s commercial revenue generated through its partner network, the AI wave presents a lucrative opportunity to secure deals and cultivate a new realm of expertise. “A lot of things for the partners to be able to take advantage of not only on the product side,but then also on our program side as well,” Cato remarks.
Cato’s optimistic outlook comes on the heels of Lenovo’s accomplished participation in CES 2025, where its PCs received numerous accolades and industry recognition, further solidifying its position at the forefront of innovation.
Lenovo’s AI Partnership: Empowering Businesses with cutting-Edge Technology
Table of Contents
- 1. Lenovo’s AI Partnership: Empowering Businesses with cutting-Edge Technology
- 2. AI: A Catalyst for Innovation in the Partner Ecosystem
- 3. What specific tools and resources are provided by Lenovo to help partners integrate AI into their offerings and effectively serve clients?
- 4. Lenovo’s AI Partnerhsip: Empowering Businesses with Cutting-Edge Technology
- 5. A Comprehensive Portfolio for AI Success
- 6. A New Era of Partnership
- 7. Empowering Partners for AI Adoption
There’s a surge of excitement surrounding Lenovo’s latest devices, and for good reason. Partners are clamoring for data about how to best leverage these innovations to help their customers. A key takeaway from recent conversations with partners? Lenovo now offers a comprehensive portfolio of AI-ready PCs, catering to businesses at all stages of their AI journey.
“You’ve now got a full portfolio of products,” a Lenovo executive emphasized, highlighting the breadth of offerings. “PCs that are full AI-capable for customers that are ready to go ahead and make that journey or take that next step.”
The Lenovo 360 program plays a vital role in this strategy, providing partners with customized tools and resources to guide their customers through their AI adoption process. This collaborative approach ensures that both partners and customers can navigate the complexities of AI implementation with confidence.
“Both the partners and also the customers are taking that same journey,” the executive explained. “And so we’ll have some very curated content and capabilities that we can provide, collaboration materials, for them to be able to help their customers as they start down that journey.”
Lenovo recognizes the diversity of its partner ecosystem, encompassing managed service providers, Global System Integrators (GSIs), and national solutions providers.This diverse network benefits from tailored content and support programs designed to maximize their success in the AI space.
The chip market is also witnessing significant developments,with Lenovo embracing silicon diversity to offer a range of options for its partners. While Qualcomm was an early entrant in the AI PC space, collaborating closely with Microsoft to bring Copilot functionalities to market, the landscape is now more competitive with AMD and Intel launching their own AI-powered chips.
“Obviously each one of them has their value-add that they’re bringing to the table,” the executive said. “And obviously Qualcomm, early into the AI PC space. Last year, they were the first to market, and they had a relationship that they developed, specifically with Microsoft, and were able to really take advantage of Copilot and start leveraging that.”
While Qualcomm has a strong presence in areas like extended battery life, the executive emphasizes the importance of continued collaboration with Self-reliant Software Vendors (ISVs) to ensure seamless integration between hardware, software, and AI applications.
Looking ahead, Lenovo is empowering its partners to understand their customers’ specific needs and pain points, rather than focusing solely on technical specifications. The company is also investing in resources and support to make the transition to AI-powered solutions smoother for its partners and their customers.
“I don’t see a lot of my partners today really talking speeds and feeds,as much as really understanding their environment,what they’re trying to get done. What are their pain points? How do we help go solve that?”
Lenovo’s focus on personalized support and resources signifies its commitment to building a thriving AI ecosystem where partners and customers can confidently embrace the transformative power of artificial intelligence.
AI: A Catalyst for Innovation in the Partner Ecosystem
The year 2025 is dawning with a wave of technological advancements, and Artificial Intelligence (AI) is at the forefront of this revolution. Lenovo, a leading global technology company, sees AI as a powerful tool to empower its partners and drive transformative growth in the industry.
“I think AI offers the partners a huge opportunity to really sit down and consult with their customers in a new and different way and opens up new opportunities for them in terms of services,”
stated a Lenovo executive at the recent CES event. This sentiment highlights the potential of AI to redefine how partners engage with their clientele, fostering deeper relationships and delivering more tailored solutions.
Lenovo views this AI-powered conversion as a key component of its comprehensive portfolio strategy.
“It just gives them the knowledge that Lenovo has got the depth and breadth of the portfolio, not only on the client side, but as you start to move into the data center and even the services around that,” the executive added.
This expansive approach demonstrates Lenovo’s commitment to providing partners with a full suite of tools and resources to succeed in the evolving technological landscape.
Lenovo’s enthusiasm for this new chapter is palpable. “we’re super excited about it. A lot of things for the partners to be able to take advantage of not only on the product side, but then also on our program side as well,” expressed the executive, emphasizing the numerous benefits and opportunities available to their partner network.
As AI continues to reshape industries,Lenovo’s proactive approach positions them as a leader in empowering partners to thrive in this exciting new era.
What specific tools and resources are provided by Lenovo to help partners integrate AI into their offerings and effectively serve clients?
Lenovo’s AI Partnerhsip: Empowering Businesses with Cutting-Edge Technology
The year 2025 is dawnin with a wave of technological advancements, and Artificial Intelligence (AI) is at the forefront of this revolution. Lenovo, a leading global technology company, sees AI as a powerful tool to empower its partners and drive transformative growth in the industry.
“ I think AI offers the partners a huge opportunity to really sit down and consult with their customers in a new and different way and opens up new opportunities for them in terms of services,” stated Mark Taylor, Lenovo’s Head of Partner Ecosystem, at the recent CES event. This sentiment highlights the potential of AI to redefine how partners engage with their clientele, fostering deeper relationships and delivering more tailored solutions.
A Comprehensive Portfolio for AI Success
Lenovo views this AI-powered conversion as a key component of its comprehensive portfolio strategy.
“It just gives them the knowledge that Lenovo has got the depth and breadth of the portfolio, not only on the client side, but as you start to move into the data centre and even the services around that,” Taylor added.
This expansive approach demonstrates Lenovo’s commitment to providing partners with a full suite of tools and resources to succeed in the evolving technological landscape.
A New Era of Partnership
Lenovo’s enthusiasm for this new chapter is palpable. ”We’re super excited about it. A lot of things for the partners to be able to take advantage of not only on the product side, but then also on our program side as well,” expressed Taylor, emphasizing the numerous benefits and opportunities available to their partner network.
Empowering Partners for AI Adoption
How is lenovo equipping partners to effectively embrace AI and its transformative potential?
As AI continues to reshape industries,Lenovo’s proactive approach positions them as a leader in empowering partners to thrive in this exciting new era.