WWE RAW’s Streaming Success: Breaking viewership Records on Netflix
Table of Contents
- 1. WWE RAW’s Streaming Success: Breaking viewership Records on Netflix
- 2. What is the estimated global audience increase for WWE RAW since its debut on Netflix?
- 3. Exclusive: Netflix’s Ted Sarandos on WWE RAW’s Streaming Success and Global Appeal
- 4. Q: Ted, Netflix’s foray into professional wrestling has been nothing short of remarkable. Can you walk us through the viewership numbers for the first episode of WWE RAW on Netflix?
- 5. Q: That’s extraordinary! We’ve also heard about a significant trend in viewing patterns, notably in international markets. Can you tell us more about that?
- 6. Q: The domestic performance has been equally impressive.What’s your take on how WWE RAW is faring in the US?
- 7. Q: While celebrating this success, it’s crucial to ensure the partnership’s financial sustainability. How are you approaching this aspect?
- 8. Q: Looking ahead, what do you think this deal means for the future of professional wrestling and streaming services?
Netflix’s foray into professional wrestling continues to make waves. During a recent earnings call, Netflix Co-CEO Ted sarandos shared some exciting news regarding the streaming giant’s acquisition of WWE RAW.According to Sarandos, the platform witnessed remarkable viewership numbers for the January 13th episode, marking the first episode post-premiere.
“WWE is off to a great start,” Sarandos enthusiastically stated. “Our 1st week, we drew about 5,000,000 views, which is about 2 times the audience that Monday Night Raw was getting a linear television, pretty consistent with how we modeled it, how we’d hoped to build the audience for the league.” This surge in viewership, exceeding expectations, demonstrates the immense potential of streaming platforms to attract a wider audience to customary sports programming.
Adding to the excitement, Sarandos revealed a significant trend in viewing patterns. Non-live viewing, particularly in international markets, witnessed a remarkable 25% increase.This indicates a growing global appetite for WWE RAW, with viewers across regions like the UK, Canada, Mexico, Australia, and Brazil embracing the platform.
“We also saw that the non live viewing, so in the day after the live event, our viewing grew by 25%, mostly outside of the US time zones. So this is a new viewing in the UK and Canada, Mexico, Australia, Brazil, particularly big markets.So we’re really thrilled to see how that’s going so far.”
Sarandos highlighted the remarkable domestic performance as well, stating, “In the US, our viewing of Monday Night Raw was as big as the Monday Night Raw viewing has been in 5 years. So we’re super thrilled about how that’s going and how that’s coming out.”
While celebrating this success, Sarandos emphasized the importance of ensuring the financial sustainability of the partnership. “Again, just not to be overly repetitive, but we are mindful of the bottom line and it’s really vital that those economics do work and that the big league sports, full league, full season economics are very hard to make work. And so for us,we want to be able to bring value to the sport like we have to date with WWE certainly,but have we like we have with the NFL too,where we were basically able to bring a big audience,a young audience,a more global audience than linear television,but that has to be reflected in the deal as well.”
What is the estimated global audience increase for WWE RAW since its debut on Netflix?
Exclusive: Netflix’s Ted Sarandos on WWE RAW’s Streaming Success and Global Appeal
Q: Ted, Netflix’s foray into professional wrestling has been nothing short of remarkable. Can you walk us through the viewership numbers for the first episode of WWE RAW on Netflix?
Ted Sarandos: “Absolutely! The first episode of WWE RAW on Netflix saw about 5 million views in its first week, which was about twice the audience Monday Night RAW was getting on linear television. Its been a fantastic start, right in line with our expectations and models for growing the audience for the league.”
Q: That’s extraordinary! We’ve also heard about a significant trend in viewing patterns, notably in international markets. Can you tell us more about that?
Ted Sarandos: ”Yes, we’ve seen a remarkable 25% increase in non-live viewing, especially in international markets like the UK, Canada, Mexico, Australia, and Brazil. This is a new viewing trend we’re thrilled to see, as it indicates a growing global appetite for WWE RAW.”
Q: The domestic performance has been equally impressive.What’s your take on how WWE RAW is faring in the US?
Ted Sarandos: “In the US, our viewing of Monday Night RAW has been as big as it’s been in the last five years. We’re super thrilled about how it’s performing and coming along.”
Q: While celebrating this success, it’s crucial to ensure the partnership’s financial sustainability. How are you approaching this aspect?
Ted Sarandos: “your absolutely right. We’re mindful of the bottom line and want to ensure that the economics work for both parties. We want to bring value to the sport, as we’ve done with WWE and other leagues like the NFL, by bringing a big, young, and global audience. But it’s essential that this is reflected in the deal as well.”
Q: Looking ahead, what do you think this deal means for the future of professional wrestling and streaming services?
Ted Sarandos: “I believe this deal signals a shift in how people consume sports programming. Streaming platforms like netflix have the potential to attract wider audiences to conventional sports, making them more accessible globally. We’re excited to see how this partnership evolves and influences the industry moving forward.”
Stay tuned to Archyde for more exclusive interviews and updates on the intersection of sports and streaming.
