Ganni’s Bold Bet on Textile Recycling: How Cycora is Changing Fashion
Danish fashion darling Ganni is making waves in the sustainability arena with a daring move that goes beyond mere eco-consciousness. The brand has forged a powerful partnership with Los Angeles-based startup Ambercycle, committing to use their groundbreaking recycled polyester, Cycora, exclusively. This isn’t just any deal; it’s a four-year offtake agreement, meaning Ganni pledged to purchase Cycora even before production began. This forward-thinking move exemplifies the kind of proactive commitment needed to usher in a truly sustainable future for fashion.
Ganni co-founder Nicolaj Reffstrup believes Cycora holds the key to “changing the game” in textile recycling – a field often plagued by complexities. Traditional recycling struggles with blended materials and frequently enough results in quality degradation. Most recycled polyester currently comes from post-consumer plastic bottles, which only addresses a fraction of the problem.
Cycora, however, is different. Derived from post-consumer and post-industrial polyester textile waste, it utilizes a unique chemical process developed by Ambercycle. This intricate method separates polyester molecules, transforming them into high-quality resin and then yarn. Importantly, it effectively separates polyester from other fibers, overcoming a major hurdle in textile recycling.
This partnership extends beyond Ganni. Ambercycle collaborates with industry giants like Inditex, Arc’teryx, Reformation, and Gap Athleta, demonstrating the growing traction of its innovative approach.
since 2021, Ganni and ambercycle have been working closely. Their collaboration debuted in 2023 with a 30% Cycora jersey, followed by a 70% Cycora in a different colorway. Ganni showcased its commitment to Cycora at the spring/Summer 2025 Paris Fashion Week, featuring a vibrant lime green football jersey made from 70% Cycora as part of their “Fabrics of the Future” initiative.
“Securing this agreement is critical for us as we firmly believe that next-generation alternatives like fiber-to-fiber recycling represent the future of materials used in the fashion industry,” says Reffstrup. “There is a real risk that without proactive action, we could face challenges in accessing these innovations as demand increases globally. This offtake ensures that we can remain at the forefront of next-gen material adoption, while staying true to our commitment to a more circular future.”
Brands like Ganni are playing a pivotal role in supporting sustainable innovation. Startups like Ambercycle often struggle to secure funding and scale production without concrete commitments from brands. Offtake agreements are crucial in mitigating this risk, providing startups with the stability needed to flourish. Though, these agreements aren’t foolproof. The recent bankruptcy of Swedish textile-to-textile recycling startup Renewcell, partly attributed to brands failing to honour their commitments, serves as a stark reminder of the importance of trust and clarity within these partnerships.
Ganni’s willingness to continue supporting promising innovators in the field, following their previous collaboration with Renewcell’s Circulose material, is a testament to their deep commitment to a more sustainable future for fashion.Their bold stance on Cycora sets a powerful example for the industry, demonstrating how brand partnerships can drive real change and revolutionize the way we think about fashion’s impact on the planet.
ganni Bets Big on Textile Recycling to Achieve Sustainable Style
danish fashion brand Ganni is making waves in the sustainable fashion scene with its bold commitment to reducing its environmental impact. The brand, known for its chic and elevated designs, has set an aspiring goal to cut its carbon footprint by 50% by 2027. At the heart of this journey lies its ‘Fabrics of the Future’ initiative, a testament to Ganni’s dedication to innovative and responsible materials.
A key component of this initiative is Ganni’s groundbreaking partnership with ambercycle, a company pioneering textile-to-textile recycling technology. “We’re constantly on the lookout for innovative materials that challenge conventional ones,” explains Nicolaj Reffstru, co-founder of Ganni. “When we discovered Ambercycle’s patented process, we were blown away. They’re turning waste fabric into a high-quality, recyclable polyester fiber – it’s a game-changer,” he adds.
This partnership marks a notable leap forward for Ganni’s sustainability aspirations. As part of an offtake agreement,Ganni has committed to purchasing Ambercycle’s recycled polyester,known as Cycora,even before it became commercially available.This forward-thinking decision underscores Ganni’s belief in the transformative potential of this technology.
reffstru believes “It’s crucial for brands to invest in and support these kinds of innovations, even before they’re widely available. It’s not just a sustainable choice, but a responsible one.” He emphasizes the importance of holding brands accountable for their environmental impact, urging them to actively participate in solutions rather than just paying lip service to sustainability.
Ganni’s commitment extends beyond mere promises. By 2027, the brand aims to incorporate at least 10% of ‘Fabrics of the Future’, like Cycora, into its main collection. This ambitious target demonstrates Ganni’s dedication to integrating sustainable materials into its core design language.
“We’re excited to incorporate this innovative recycled polyester into our designs and show our customers that sustainability and style can coexist,” says Reffstru.
Ganni’s journey serves as a powerful example for the fashion industry. Reffstru hopes their commitment will inspire other brands to embrace innovation and action.”We want to show that sustainability is not just a buzzword, but a tangible goal that’s achievable through innovation and action,” he emphasizes. “the fashion industry has a significant environmental footprint, and we all have a obligation to reduce it. It’s not easy, and it won’t happen overnight, but partnerships like ours with Ambercycle show that there’s a way forward.We hope other brands will join us on this journey.”
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What is Cycora, and how does it address challenges faced by conventional textile recycling?
Archyde: GanniS Bold bet on Textile Recycling: How Cycora is Changing Fashion
welcome to Archyde, where we’re Democratizing the News for a Lasting Future. Today, we’re thrilled to sit down with Nicolaj Reffstrup, co-founder of Danish fashion darling Ganni, to discuss their pioneering approach to sustainability, their bold bet on textile recycling, and their groundbreaking partnership with Los Angeles-based startup Ambercycle and their recycled polyester, Cycora.
Archyde: Nicolaj, thank you for joining us today. Ganni has always been at the forefront of sustainable fashion. Can you tell our readers about your latest initiative?
nicolaj Reffstrup: Absolutely, thank you for having me. At Ganni, we’re continually striving to reduce our environmental impact. Our ‘fabrics of the Future’ initiative is a key part of this commitment. We’re exploring innovative materials that can definitely help us achieve our ambitious goal of cutting our carbon footprint by 50% by 2027.
Archyde: One of the most striking aspects of this initiative is your partnership with Ambercycle and their recycled polyester,cycora. It’s a four-year offtake agreement,which is quite uncommon in the fashion industry. What made you take this bold step?
Nicolaj Reffstrup: We believe Cycora holds immense potential to change the game in textile recycling. Traditional recycling frequently enough struggles with blended materials and results in quality degradation.Cycora, derived from post-consumer and post-industrial polyester textile waste, overcomes these challenges with a unique chemical process that separates polyester molecules.It’s a notable step towards a more circular future for fashion.
Archyde: Indeed, it is. And you’re not the only major brand supporting Ambercycle.They collaborate with industry giants like Inditex, Arc’teryx, Reformation, and Gap Athleta. Why do you think this innovative approach is gaining traction?
Nicolaj Reffstrup: There’s a growing recognition that the future of fashion lies in sustainable, innovative materials. Brands are starting to understand that they need to play an active role in driving this change. Offtake agreements like ours aren’t just about securing materials; they’re about supporting and scaling innovative solutions. It’s a win-win – we get access to cutting-edge materials, and startups like Ambercycle get the stability they need to grow and flourish.
Archyde: Speaking of which,offtake agreements aren’t always smooth sailing. Brands like Renewcell have faced challenges due to broken commitments. How does Ganni ensure a triumphant partnership with Ambercycle?
Nicolaj Reffstrup: We believe in building trust and maintaining clarity throughout the process. We’ve been working closely with Ambercycle since 2021,and our collaboration has already debuted in various products. Our commitment to Cycora was showcased at the spring/summer 2025 Paris Fashion Week. It’s not just about the agreement; it’s about the relationship and our shared vision for a more sustainable future.
Archyde: Ganni has previously collaborated with Renewcell’s Circulose material. It’s clear that Ganni is committed to supporting promising innovators in the field. Whatmessage do you hope Ganni’s bold stance on Cycora sends to the fashion industry?
Nicolaj Reffstrup: We hope our commitment to Cycora sets a powerful example for the industry. Brands have a pivotal role to play in driving real change and revolutionizing the way we think about fashion’s impact on the planet. By supporting startups like Ambercycle, we can collectively push the boundaries of sustainable fashion and create a more circular future.
Thank you, Nicolaj, for your insights. Ganni’s bold bet on textile recycling is indeed inspiring. We look forward to seeing more brands follow suit and drive meaningful change in the fashion industry.
For more news on sustainability and innovation in fashion, stay tuned to Archyde.
this interview has been lightly edited and condensed for clarity.
