Shoppers across Ireland are buzzing about a must-have fashion/g62863240/winter-wardrobe-essentials/” title=”12 Winter Wardrobe Essentials, According to a Fashion Editor – Cosmopolitan”>winter essential that’s flying off the racks at Dunnes Stores. The Helen Steele oversized Colour Block Fleece, dubbed the “perfect” companion for chilly mornings, has become the talk of the town. with its retro-inspired design and cozy feel, this piece is proving to be a wardrobe game-changer.
Known for their bold fashion choices and high-quality offerings, Dunnes Stores has been drawing comparisons to global giants like Zara and H&M. Their latest release,the Helen Steele fleece,is no exception. Designed by the renowned Irish designer Helen Steele, this exclusive piece combines functionality with style, making it a standout addition to any winter wardrobe.
A Retro Revival
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The fleece features a striking blend of green, white, and pink in bold block patterns, giving it a nostalgic yet modern vibe. Practicality meets fashion with its zip closure, two front zippered pockets, and a raised collar for extra warmth. Dunnes Stores describes it as “super cosy borg fleece fabric,” perfect for layering over activewear or lounging at home. The eye-catching neon green zip and pink toggles add a playful touch, while the Helen steele woven tab branding ensures a premium feel.
exclusive and Affordable
Available in sizes ranging from XS to XL, this wardrobe staple is both versatile and inclusive. What’s more, it’s priced at just €50, making it a steal compared to luxury alternatives that often retail for triple the price. As Dunnes Stores puts it, “Brought to you by Irish designer Helen steele, exclusively for Dunnes Stores,” this piece combines affordability with high-end design.
Where to Find It
whether you prefer shopping in-store or online, getting your hands on this cozy gem is easy. Visit your nearest Dunnes Stores location or shop directly from their website to avoid braving the winter chill.With its unbeatable combination of style, comfort, and affordability, the Helen steele Oversized Colour Block Fleece is a winter essential you won’t want to miss.
How does this fleece contribute to Dunnes Stores’ image among its competitors?
Archyde Exclusive: A Conversation with Fashion Expert Clara O’Reilly on the Helen Steele x Dunnes Stores Winter Fleece
January 20, 2025
As winter settles in, one fashion item has captured the hearts of shoppers across Ireland—the Helen Steele oversized Color Block Fleece. Designed by the celebrated Irish artist and designer Helen Steele, this retro-inspired, cozy piece has quickly become a wardrobe staple. To delve deeper into the phenomenon, Archyde sat down with Clara O’reilly, a Dublin-based fashion consultant and trend analyst, to unpack why this fleece is making waves.
Archyde: Clara, thank you for joining us. The Helen steele fleece has been described as a “wardrobe game-changer.” What do you think makes it so special?
Clara O’Reilly: Thank you for having me! What sets this fleece apart is its perfect blend of nostalgia and modernity. Helen Steele’s signature use of vibrant colour blocking and retro patterns instantly catches the eye, but it’s the thoughtful design—oversized fit, soft fabric, and practicality—that makes it a winner. It’s not just a fashion statement; it’s a functional piece for everyday wear.
Archyde: Dunnes Stores has been compared to global giants like Zara and H&M. How does this collaboration elevate their brand in the competitive fashion market?
Clara: Dunnes Stores has always been a powerhouse in Irish retail, but this collaboration with Helen Steele takes it to the next level. By partnering with a designer who has such a distinct artistic vision, dunnes is showing it can compete with global players. This fleece isn’t just another mass-produced item—it’s a limited-edition piece that feels exclusive yet accessible. It’s a clever move that boosts their credibility in the fashion world.
Archyde: Why do you think the oversized fleece trend is resonating so strongly with consumers right now?
Clara: The oversized fleece trend taps into the broader shift towards comfort and versatility in fashion.After years of fast-paced, high-fashion trends, people are gravitating towards pieces that are both stylish and practical. This fleece is perfect for layering, lounging, or even making a bold statement with a minimalist outfit. It’s versatile enough to appeal to a wide audience, from young trendsetters to those who appreciate timeless design.
Archyde: Helen Steele’s artistic prints are a hallmark of her work. How do they translate into this piece?
Clara: Helen’s artistic background shines through in the colour blocking and patterns used in this fleece.It’s almost like wearing a piece of art—bold, dynamic, and full of personality. Her ability to balance vibrant hues with a retro aesthetic gives the fleece a unique charm. It’s not just a piece of clothing; it’s a conversation starter.
Archyde: what advice would you give to someone looking to style this fleece this winter?
Clara: The beauty of this fleece is its versatility. For a casual look, pair it with black leggings and chunky boots. If you want to dress it up, layer it over a turtleneck and add tailored trousers. And don’t be afraid to let it take center stage—keep accessories minimal to let the vibrant colours shine.
Archyde: Thanks,Clara,for your insights. It’s clear the Helen Steele fleece is more than just a winter essential—it’s a symbol of how fashion can be both functional and inspiring.
As the Helen Steele x Dunnes Stores collaboration continues to dominate winter wardrobes, it’s clear that this piece is more than just a trend—it’s a testament to the power of thoughtful design and collaboration.
—Interview by Archyde’s Fashion Desk
