Jacquemus and Apple Partner to Film Fall 2025 Show Exclusively on iPhone 16 Pro Max

Paris Fashion Week is set to make history as Jacquemus, the avant-garde French fashion label, unveils its Spring 2025 collection, “La Croisière,” entirely filmed using the iPhone 16 Pro Max. This unprecedented collaboration with Apple signals a bold step forward in merging high fashion with cutting-edge technology, showcasing Jacquemus’ relentless pursuit of innovation.

By leveraging the iPhone’s state-of-the-art camera system, Jacquemus aims to redefine how fashion shows are captured and experienced. “This partnership exemplifies the seamless fusion of fashion and technology, captivating audiences worldwide,” the brand declared in a recent statement. A teaser shared on Instagram, featuring a robotic arm holding an iPhone to film a spinning black dress, has already sparked immense excitement, racking up thousands of likes in mere minutes.

Audiences can anticipate a visually breathtaking showcase. The live footage will harness the iPhone’s cinematic slow-motion capabilities, capturing every intricate detail in stunning 4K120 fps dolby Vision. Additionally, runway photography and close-up shots will utilize the device’s telephoto lens, delivering unmatched clarity and depth.

Beyond the runway, Jacquemus is crafting an immersive installation that will “seamlessly integrate iPhone into the scenography,” offering attendees a unique, interactive experiance that blurs the boundaries between fashion and technology. The show, scheduled for January 26, 2025, at 2 p.m., marks Jacquemus’ triumphant return to the official Paris fashion Week calendar after a hiatus since 2021. For those unable to attend in person, a delayed stream will be available at 7:30 p.m. local time.

Under the creative vision of simon Porte Jacquemus, the brand has become synonymous with theatrical, cinematic presentations set in iconic locales such as lavender fields, salt mines, and the Palace of Versailles. Recent expansions, including new flagship stores in London’s New Bond Street and New York’s Soho, underscore Jacquemus’ growing global influence. The brand is also actively seeking a minority investor to bolster its retail and beauty ventures, alongside recruiting a new CEO following Bastien Daguzan’s departure in 2023.

This groundbreaking decision to film a major fashion event entirely on an iPhone not only reimagines the role of technology in fashion but also sets a new benchmark for creativity and innovation in the industry. As Jacquemus continues to captivate the world with its visionary approach, the fashion world eagerly awaits what’s next.

Simon Porte Jacquemus: Blending Fashion, Technology, and Mediterranean Simplicity

How Jacquemus Transformed the Runway into a Sensory Experience

in a world where fashion and technology increasingly intersect, Simon Porte jacquemus has once again pushed boundaries with his latest show, creating a sensory experience that captivated audiences. By integrating augmented reality (AR) and the iPhone into the runway, Jacquemus redefined what it means to engage with fashion. But how did this visionary designer achieve such a groundbreaking feat? let’s dive into the inspiration, execution, and beliefs behind this innovative event.

The iPhone as a Central Element

When asked about the inspiration behind using the iPhone as a focal point of the show,Jacquemus explained,“The iPhone is such an integral part of our daily lives—it’s how we communicate,capture moments,and express ourselves. I wanted to explore how this device, which is often seen as utilitarian, could become a symbol of beauty and storytelling.” His goal was to blur the lines between the digital and physical worlds, transforming the iPhone from a mere tool into a canvas for creativity.

Augmented Reality and Audience engagement

The show was widely described as a “sensory experience,” and for good reason. Jacquemus shared, “for me, fashion is not just about clothing; it’s about creating an emotional connection.” To achieve this,he incorporated augmented reality into the runway. Attendees used their iPhones to unlock hidden layers of the designs—whether it was the story behind the fabric or a virtual extension of the garment.This interactive element turned the audience into active participants rather than passive observers.

Simplicity and Mediterranean Influence

Jacquemus’s brand is synonymous with simplicity and Mediterranean influences, and this show was no exception. “Simplicity is at the core of everything I do,” he noted. The minimalist set design, with its clean lines and neutral tones, reflected the simplicity of everyday life. Meanwhile, the warm, sun-kissed hues of the color palette evoked the essence of summer, perfectly capturing the spirit of the Mediterranean. The iPhone, with its sleek and uncomplicated design, seamlessly fit into this narrative. “It’s about finding beauty in the ordinary,” Jacquemus emphasized.

Connecting with a Tech-Savvy Audience

Jacquemus has consistently been praised for his ability to connect with a younger, tech-savvy audience. His advice to brands looking to engage this demographic? “Be authentic and don’t be afraid to experiment. Young people can sense when something is forced. I think it’s important to meet them where they are—social media, digital platforms, even gaming. But it’s not just about being present; it’s about creating meaningful interactions.” He highlighted the importance of building a community, not just a customer base, by engaging with followers and sharing behind-the-scenes moments.

What’s Next for Jacquemus?

Looking ahead, Jacquemus hinted at more collaborations with tech brands, signaling that this fusion of fashion and technology is just the beginning. His ability to innovate while staying true to his brand’s core values ensures that Jacquemus will continue to captivate audiences and redefine the fashion landscape.

“For me, fashion is not just about clothing; it’s about creating an emotional connection.”

— Simon Porte Jacquemus

In a world increasingly driven by technology,Jacquemus has shown that the future of fashion lies in blending innovation with authenticity,simplicity,and storytelling. His latest show is a testament to this vision, offering a glimpse into what’s possible when creativity meets technology.

Jacquemus: The Rise of a Fashion Visionary Blending Style and Innovation

In the ever-evolving world of fashion, few names have captured the imagination of both industry insiders and the public quite like Jacquemus. What began as a humble passion project in the sun-drenched landscapes of Provence, France, has blossomed into a global phenomenon, redefining modern elegance and innovation. At the heart of this success is Simon Porte Jacquemus, a designer whose creative vision and relentless drive have propelled his brand to the forefront of contemporary fashion.

From Provence to the Global Stage

Simon Porte Jacquemus started his eponymous label with little more than a dream and an unwavering belief in his vision. Drawing inspiration from his Provençal roots, Jacquemus has crafted a brand that exudes effortless sophistication. His designs, often characterized by minimalist silhouettes and earthy tones, reflect a deep connection to his heritage while embracing a modern, global aesthetic.

“Technology is constantly evolving, and I’m excited to explore how it can push the boundaries of fashion,” Jacquemus shared in a recent interview. This forward-thinking approach has been a cornerstone of his brand’s success, as he continually seeks to merge traditional craftsmanship with cutting-edge innovation.

A Visionary Approach to Fashion

Jacquemus’s ability to seamlessly blend fashion with technology has set him apart in an industry often resistant to change. His collections are not just about clothing; they are about storytelling, emotion, and pushing the boundaries of what fashion can be. “We’re already working on some exciting projects that I can’t reveal just yet, but I can say that they will continue to challenge the way we think about clothing and innovation,” he revealed.

This commitment to innovation is evident in every aspect of the brand, from its runway shows to its marketing campaigns. Jacquemus has a knack for creating immersive experiences that captivate audiences and leave a lasting impression. his shows, often held in unconventional locations, are a testament to his ability to think outside the box and redefine the fashion narrative.

Inspiring Creativity and Connection

Jacquemus’s work resonates deeply with a global audience, thanks to its authenticity and emotional depth. His designs are not just garments; they are expressions of identity, culture, and individuality. This connection with his audience has been a driving force behind the brand’s meteoric rise.

“Thank you! It’s always a pleasure to talk about the work we’re passionate about,” Jacquemus said, reflecting on his journey. His humility and genuine passion for his craft have endeared him to fans and critics alike, making him one of the most influential figures in fashion today.

Looking Ahead: The Future of Jacquemus

As Jacquemus continues to push the boundaries of fashion, the world eagerly anticipates what’s next. With a focus on innovation and a deep respect for tradition, the brand is poised to remain a trailblazer in the industry. Whether through groundbreaking designs or immersive experiences, Jacquemus is committed to challenging conventions and inspiring the next generation of fashion enthusiasts.

For those who follow his journey, one thing is clear: Jacquemus is not just a brand; it’s a movement. A movement that celebrates creativity, embraces change, and redefines what it means to be modern.

Jacquemus’s innovative runway shows are a testament to his creative vision.

Jacquemus’s story is a reminder that with passion, creativity, and a willingness to embrace the unknown, anything is possible. as he continues to innovate and inspire, the fashion world watches with bated breath, eager to see where his vision will take us next.

How does the iPhone 16 Pro Max’s camera technology contribute to the cinematic vision of the “La croisière” show?

Interviewer: Welcome, Simon Porte jacquemus, to our program. It’s an honor to have you hear.Your Spring 2025 collection,“La Croisière,” has been making waves not just for its designs but for the innovative approach to showcasing it. Filming an entire fashion show on the iPhone 16 pro max is a groundbreaking move. What inspired this decision?

Simon Porte jacquemus: Thank you for having me. The inspiration came from the idea of merging the everyday with the exceptional. The iPhone is such a universal tool—it’s how we document our lives, share stories, and connect with the world. I wanted to take this device, which people frequently enough see as functional, and elevate it into a creative instrument.It’s about blurring the lines between technology and art, showing that beauty can be found in the tools we use every day.

Interviewer: The teaser you shared on instagram, with the robotic arm and the spinning black dress, has already gone viral. Can you tell us more about the creative process behind integrating the iPhone into the show’s cinematography?

Simon Porte Jacquemus: Absolutely. The iPhone’s camera technology is incredibly advanced—capable of cinematic slow-motion, Dolby Vision, and unmatched clarity.We wanted to use these features to capture the movement, textures, and emotions of the collection in a way that felt intimate and immersive. The robotic arm was a way to symbolize precision and innovation, while the spinning dress represented fluidity and grace. It’s about creating a visual language that resonates with the audience, making them feel like they’re part of the experience.

Interviewer: The show also incorporates augmented reality (AR) to engage the audience. Why was this element crucial to you?

Simon Porte Jacquemus: For me, fashion is not just about clothing—it’s about storytelling and creating an emotional connection. AR allows us to add layers of meaning to the designs. Attendees could use their iPhones to unlock hidden narratives behind the fabrics, textures, or even the inspiration for each piece. It’s about turning the audience into active participants, making the show an interactive journey rather than a passive viewing.

Interviewer: Your brand is known for its simplicity and Mediterranean influences. How did these elements come through in this collection,especially with the integration of technology?

Simon Porte Jacquemus: Simplicity is the core of everything I do. The set design for the show was minimalist, with clean lines and neutral tones, reflecting the simplicity of everyday life. The color palette evoked the warmth and vibrancy of the Mediterranean—sun-kissed hues that transport you to a summer day by the sea.The iPhone, with its sleek and uncomplicated design, fit perfectly into this narrative. It’s about finding beauty in the ordinary and letting the designs speak for themselves.

Interviewer: You’ve always had a knack for connecting with a younger, tech-savvy audience. What advice would you give to brands looking to engage this demographic?

Simon Porte Jacquemus: Authenticity is key. Young people can sense when something is forced or insincere. My advice is to experiment,to be bold,but also to stay true to your brand’s identity. Meet them where they are—on social media, digital platforms, even in gaming. But it’s not just about being present; it’s about creating meaningful interactions. Share behind-the-scenes moments,engage with your audience,and build a community,not just a customer base.

Interviewer: The show marks Jacquemus’s return to the official Paris Fashion Week calendar after a hiatus since 2021. How does it feel to be back, and what does this mean for the brand?

Simon Porte Jacquemus: It’s incredibly exciting to be back. Paris Fashion Week is such an critically important platform for storytelling and innovation.This show is a statement—it’s about redefining what a fashion show can be, pushing the boundaries of creativity and technology. It’s also a celebration of how far we’ve come, not just as a brand but as a movement that blends fashion, art, and technology.

Interviewer: what’s next for Jacquemus? Can we expect more collaborations with tech brands in the future?

Simon Porte Jacquemus: Absolutely. This is just the beginning of exploring how technology can enhance the way we experience fashion. I’m excited about future collaborations and innovations that will continue to push the boundaries of what’s possible.But at the heart of it all will always be simplicity, authenticity, and storytelling.

Interviewer: Thank you, Simon, for this inspiring conversation. your visionary approach to fashion continues to captivate the world, and we can’t wait to see what you do next.

Simon Porte Jacquemus: Thank you. it’s been a pleasure.

Closing Note: Simon Porte Jacquemus’s Spring 2025 collection is more than just a fashion show—it’s a testament to the power of innovation,simplicity,and storytelling. As the world eagerly awaits the unveiling of “La Croisière,” one thing is clear: Jacquemus is redefining the future of fashion, one iPhone frame at a time.